When Heritage Meets Creativity
The iconic eyewear brand Ray-Ban proves it's not just a sunglasses brand—it's a cultural icon. The proof: a new collection in collaboration with A$AP Rocky, one of the strongest names in music and fashion. The artist brings modern twists to the brand’s legendary designs with a unique approach and bold presence. More than a commercial collaboration, it’s an artistic statement.
Rocky is Ray-Ban's first-ever art director, bringing a personal vision and a style evident in every detail—a daring, edgy reinterpretation of the brand’s iconic models, while honoring its rich heritage.
The limited-edition line embodies the fusion of legacy and innovation, music and style, forward-looking vision, and deep roots in the past. The flagship model, already a must-have among global trendsetters, is now available in Israel.
Elinor Bor Ben-Tzvi, VP Marketing, Luxottica Israel: “This collaboration perfectly demonstrates the blend of heritage and modern creativity. A$AP Rocky brings a fresh, original, and bold perspective. The collection is a celebration of style, culture, and personal expression.”
Also from Ray-Ban: a series of experiential pop-ups across Israel—featuring iconic models that deliver summer vibes through a stylish shopping celebration, with music, colorful photo booths, gifts, surprises, and a mysterious QR code for those who love being first to discover.
The next pop-up opens this Sunday for a week at BIG Glilot, then on 13.7 at Ofer Kiryat Bialik, and on 20.7 at Dizengoff Center.
Elinor Bor Ben-Tzvi adds: “We’re excited to launch summer with a collection that captures the brand’s unique DNA—classic, innovative, and timeless style. The pop-up is a chance to meet our audience not just as a brand, but as an experience. It’s much more than eyewear—it’s culture and a statement.”
Faithful to Tradition
The French fragrance and skincare brand Roger & Gallet was established in 1693 as a tribute to Italian healing traditions that evolved into a global art of perfumery and care. Their "Store of Happiness" opened in Paris in 1862. To this day, the brand maintains principles of quality, nature, experience, and timeless style in personal care products and lifestyle philosophy. Their motto combines traditional production methods and natural formulas with advanced clinical research—it's not just skincare, it’s the art of calm, scent, and breath.
The Roger & Gallet collection includes a variety of categories:
Solid Soap – their signature round soaps have been made with the traditional kettle method since 1862, scented to the core, producing rich lather and long-lasting softness and fragrance on the skin.
Fragrance Collection – includes concentrated, natural, and long-wearing notes. Each fragrance tells a story of a European garden, emotion, and sensory depth.
Other products: Shower gel, body cream, hand cream. The brand features two fragrance families:
Soothing:
Rose – Damask rose, mandarin, musk. A romantic, feminine embrace.
Fleur de Figuier – fig, almonds, cedarwood. Mediterranean warmth with delicate sensuality.
Neroli – orange blossom and neroli. Soft sunlight and perfect balance.
Energizing:
Gingembre Rouge – ginger, lychee, pomegranate. A burst of energy and boldness.
Cedrat – citron, basil, thyme. A fragrant journey along the Mediterranean coast.
Rock Girl
International makeup artist Ada Lazorgan, founder of the ADAH brand, launches Rock 'n' Roll—a debut collection built on decades of experience, deep trend knowledge, and advanced technology.
The collection offers a bold, precise, and personal look with innovative formulas that adapt to skin tone based on pH levels, suited for day and night.
Collection highlights:
4 uniquely colored lip liners
4 glossy-finish lipsticks
Black liquid eyeliner
Lip oil and blush, both in black with a personal pH effect (don’t worry—they’re not black on the skin!)
A powerful eyeshadow palette
A branded mixing glove
A professional makeup case
For genre fans, a luxury set includes all collection items—because every woman deserves to feel like a rock star, even in the middle of the day.
Heartthrob
Stitch, the mischievous character with the giant heart, continues to steal hearts two decades after his big screen debut. Now he's making a comeback in a new live-action version of Disney’s Lilo & Stitch.
To mark the movie release, Life, a brand by Super-Pharm, is launching a limited-edition collection of fun, summer-themed products featuring Stitch designs, including:
Bath foam
Shampoo and conditioner enriched with rosemary
Kids’ body soap
Drinking cup with straw
Divided lunch boxes
500ml stainless steel bottle
Refreshing hand and body wipes (pack of four)
Tissue cube box
Canvas tote bag
Smell of Freedom, Taste of the Ocean
The American perfume brand Nautica, known for its free-spirited ocean vibe, launches a new women’s fragrance collection inviting you on a sensory journey through calm waves, warm sun, and deep inner connection.
The collection includes two powerful, fresh scents:
Rose Island – a fruity-floral and daring fragrance especially for Gen Z, seeking bold, emotional experiences. An optimistic scent with notes of orange, Madagascan mandarin, sensual rose, fresh basil, ginger, cedar, and sea moss.
Velvet Touch
Dr. Fischer’s Kamil brand launches a new line of vegan body lotions and hand creams with a silky, velvety touch, offering up to 24-hour hydration and healthy, radiant skin. The formulas are enriched with niacinamide, vitamin E, almond oil, shea butter, and provitamin B5, dermatologically tested, and free of parabens and animal-derived ingredients (Vegan Friendly).
Available in three carefully developed and consumer-tested fragrances:
Blooming Spring – a magical scent of spring and blossoms
Sweet Summer – a dreamy sweet summer scent
Romantic Sunset – for perfectly romantic moments
Ultimate Indulgence
The international beauty brand Moroccanoil is launching a luxurious limited edition set that combines a winning duo for hair and body skin, in the brand’s iconic floral amber scent.
The set includes a hair serum enriched with argan oil, a powerful antioxidant that helps detangle, soften hair, shorten drying time, and increase shine without weighing the hair down. It also includes an overnight body serum in an advanced formula for firming, smoothing, and radiance while you sleep. The serum contains extracts of argan oil, Japanese camellia, holy basil, and vitamin C, which provide the skin with a soft feel and a radiant appearance from the very first use.
The set comes in two versions: Regular treatment oil + overnight body serum, and Light treatment oil for fine or thin hair + overnight body serum.
Mila’s Word
The Mila restaurant in Savyon offers a culinary experience that has quickly and rightfully gained a loyal crowd, filling the restaurant throughout the day. Its pleasant and inviting design and creative menu — from a unique and indulgent breakfast, through a delicious lunch, to dinner — all do the job well.
Currently, a new summery evening menu is being launched, based on local ingredients suited to the Mediterranean climate. The permanent menu is now joined by: Sea fish cigar, tzatziki tartare, beet gratin, citrus caramel sashimi, and more.
Alongside the dishes, seasonal cocktails are offered such as Gin of Eden, Pink Lychee, Golden Hour, Lyla Tov, Yom Tov, and more. For the first time, extracts and syrups made in Mila’s boutique workshop are being used. The new menu is inspired by Italian and Mediterranean cuisine, with an emphasis on using fresh produce from local growers in northern Israel and the Gaza envelope.
Among the permanent evening menu items:
Onion stew with burnt onion broth and Alto dairy goat cheese
Sea bass sashimi with fresh northern wasabi and southern Ptora olive oil
Potato gratin with confit trout, beurre blanc sauce, chives, and sour cream
Fishermen’s salad with avocado, soft-boiled egg, mizuna, and smoked sea bream
All of this is led by Chef Yehonatan Sharvit, who, after graduating from Tadmor, flew to Italy where he lived and worked in the field for several years.
The Power of Beauty
Mark your calendars: On July 17, the About Us lifestyle fair by Karin Laufer Dayan — entrepreneur, content creator, and owner of the brand by Karina — returns to the Jaffa Port Warehouse with 46 shops and brands showcasing new collections for Summer 2025 from local designers and labels.
When selecting items from the worlds of fashion, art, accessories, and home design, emphasis was placed on a mix of promising young designers and established, well-known ones, staying true to Laufer-Dayan's vision: a shopping experience that includes content and added value — including food, alcohol, and music.
The sought-after fair will take place in main partnership with the cosmetics importer Beauty&Co, which will present, for the first time at the fair, luxury brands in the fields of cosmetics and fragrance. These include:
The high-end skincare brand Augustinus Bader
Skincare and makeup by Sisley Paris
Makeup by Dolce&Gabbana
Lancaster
The French haircare brand Christophe Robin
The "Individual" boutique will showcase niche perfume brands such as Serge Lutens, THOO, Gritti, New Notes, and more.
Sip and Enjoy
We all know the importance of staying hydrated, especially in summer. If you're bored of drinking plain water, here are some ideas:
Neviot is expanding its flavored water series Neviot Bitemim and launching two new special edition flavors: Mango and melon.
The iced tea brand Fuze Tea is launching a new watermelon flavor in its cold beverage series. It contains natural tea extract and antioxidants from tea leaves, and is free of food coloring and preservatives.
Wissotzky is expanding its Cold Breeze series with a limited edition of infusion bags for cold water, with no need to boil. The new flavor is watermelon-mint, with no added sugar, caffeine, sweeteners, or artificial coloring.
