New products

Get ready to fall in love: The design house L'OBJET from New York has landed in Israel

Factory 54 Beauty launches the L'OBJET brand, known for its luxurious designs and unique perfumes, alongside 9 other new beauty products.

L'OBJET
All the new hair products on the shelf

All the new hair products on the shelf and what our tester thought about them

TURBO - Deni Avdija launches a new brand

Entered the business world with a bang: Deni Avdija launches a new protein brand

Aldo

Walking on clouds: The new comfort sole in ALDO shoes


We checked: Cleaning sheets that are changing the game in Israeli homes

While Economy Minister Nir Barkat is pushing for changes in the import market, a veteran importer is already implementing the reform and bringing German cleaning products directly to consumers.

Laundry machine

Kärcher launches the SC 4 EasyFix steam cleaner in Israel

Kärcher Israel has launched the SC 4 EasyFix home steam cleaner, equipped with a two-stage steam control system, a removable water tank, and a set of accessories for cleaning a variety of surfaces.

SC 4 EasyFix

Israel’s tastiest news and everything new on the shelves

The orchards of the north have been poured into a bottle. Israel is poured from it with emotion.

Pear Beer, Shapira Brewery

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

Lip serum gloss enriched with minerals

The new NYX gloss is enriched with coconut water, vitamin B12, and magnesium, allowing for maximum absorption.

NYX

The shoes that conquered the world are back for winter: What’s new this year?

The 2025–26 winter collection of the iconic German brand arrives in Israel at Original's, featuring the legendary Boston model, the cozy Shearling line, and everything you need for the season.

BIRKENSTOCK

It’s not a home – it’s an experience: The collection that makes winter perfect

Blankets, slippers, and scents of patchouli and vanilla – Lalin’s new collection, the NIS 15 product that turns your shower into a home spa, and more new products.

Laline

The brand expands and launches a baby care product line

After years of specializing in textiles, the baby brand TAKE ME HOME by Elinor Koffler presents six gentle and healthy skincare products for sensitive skin.

Take Me Home

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

Tivall launches Israel’s first vegan fish filet

Tivall breaks new ground with a series of vegan fish fillets that imitate real fish in taste, texture and aroma - and some more new products that arrived in stores.

Tivall

The delicious news of Israel

They broke the internet, they broke us: the spreads that are worth the noise.

Alalechem