New products

New men's grooming products: Innovative shaving machine to special summer soap

Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.

WAHL haircut and shaving machine, Hamilton
JACK KUBA. Price: NIS 601

Summer is already here – along with the hot trend everyone is crazy about

ecosupp

The company ecosupp launches a new and powerful probiotic

Rhine River

German wines at heartwarming prices


Flushable biodegradable wipes for thorough cleaning, relief, and soothing of the anus

This is a healthy alternative to toilet paper, designed primarily for those over the age of 50 who have encountered various health issues in one of the body’s most sensitive areas.

Procto Soft flushable wipes

A bombshell dress for under NIS 100? We'll take two

The top 7 picks: It wasn't easy this week to put together our shopping list – mainly because we genuinely want everything.

H&M Mini Dress

7 items we loved this week

We couldn’t resist: We found shorts like Zoë Kravitz’s for just NIS 79.

Terminal X

ASICS launches the GEL-KAYANO™ 32: Smoother running than ever

The Japanese sports brand presents the new generation in its leading running series, with improvements in cushioning technology, personalized comfort, and a lightweight, premium design.

GEL-KAYANO™ 32

How can you make Dubai chocolate without pistachio? Elite thought of something

Israel’s tastiest news – here are some of the new products that have arrived on store shelves for the summer.

Dubai Chocolate, Elite

Italian wine from Tuscany made from grapes grown using environmentally friendly methods

Straight from Tuscany, the Italian wine region, 4 wines produced from grapes grown using ancient, environmentally friendly methods.

Fattoria Il Moro winery

Razor with a feminine design and moisture-enriched blades

A women's razor with five moisture-enriched blades, offering a comfortable grip and precision even in sensitive areas of the body.

Intuition

Brand News: The influencer taking over the beach and the return of Mickey Mouse

The pink bottles are back, new fragrances just for men, sneakers hitting the streets, a fashion brand returning, beachwear by a social media influencer, and more.

Miss Nori

Haircare series designed for colored and lightened hair

The products in the new series protect the color, preserve its vitality, and prevent fading for over 100 days.

L'Oréal Professionnel

Dell Technologies launches a portfolio of AI-powered smart sound products

Among the products are an advanced soundbar, wired and wireless speakers, and headphones – all equipped with AI-based noise cancellation technology.

 Dell

Meatman’s summer vacation boxes

A slightly less sweaty and a little more delicious summer experience.

 Meatman’s kebab meal box