New products

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.
Lierac Paris

Anti-wrinkle series based on retinol

New products for men

From the shower to the fragrance: The men’s product guide for winter 2026

SO.KO by Super-Pharm

Korean-inspired skincare capsules


Brand news: Thickness does matter and who got a hair transplant

Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.

Kenneth Cole

Longing for orchards, and a salute to citrus: Prigat’s winter comeback

A bit of mixing, and a bit of nostalgia: Tasters of what’s new on the shelf gulped.

The Orchard Series, Prigat

Dough and sugar: What’s new on the shelves?

Papa John’s put dough right in front of the eyes—and hands—of Dudu Outmezgine. More than that, we don’t remember.

The sweet edition of Papa John’s and Dudu Outmezgine

Limited beauty edition in honor of Hello Kitty’s 50th birthday

Makeup brushes, a bag, a clip, and a tabletop mirror designed with the Japanese icon: A festive capsule collection combining nostalgia, design, and everyday functionality.

MILUCCA and Hello Kitty

Rendering provides a first look at the colors of the Galaxy S26 Ultra

New publications reveal the design of the Galaxy S26 Ultra in six colors, alongside an improvement in the aperture for night photography.

Beyond aesthetics, the Galaxy S26 Ultra is expected to feature significant upgrades under the hood

A new solution for very dry skin: An advanced series also for babies

The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.

XEMOSE C8+

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s

Infusions, pourings and curling up

A fashionable delay, right on time for the forecast: Lipton’s new tea.

Lipton tea

Disinfection without chemicals? It turns out it’s possible

The Kärcher SC5 EasyFix steam cleaner uses high-pressure steam to eliminate bacteria, mold, and grease – and offers a deep, healthy cleaning solution without disinfectants. We tested it.

Kärcher SC5 EasyFix

What’s new in the food scene in Israel?

A decadent hug-in-a-bowl, right on time: rebar wants a warm winter for everyone.

Alternative Simple, Tnuva