Feldman opens the ice cream season with a series of sherbet popsicles in three flavors: Tropical mix, watermelon–melon and double banana. A fruity and refreshing series that is suitable for children and adults alike. The most interesting flavor is the tropical mix, and the watermelon–melon is also successful, very refreshing. Alongside the new series, Feldman is launching an upgrade to the Yogurteria with chocolate chips, and a heart popsicle with vanilla ice cream and colorful sprinkles that won the children's hearts even before they tasted it.
Price: NIS 4–5 for the sherbet popsicles.
Cremissimo has not innovated much in recent years, so the new launch is particularly interesting. The Collection series brings three premium ice cream packages, each combining three flavors: Milk chocolate with salted caramel and vanilla; white chocolate with dulce de leche and pistachio; and candied pecan with hazelnut and vanilla. The idea of three flavors in one package saves the dilemma of what to choose. Pistachio with dulce de leche and salted caramel with chocolate are combinations that work quite well. Our favorite was the candied pecan with hazelnut and vanilla. Price: NIS 18.90–35.90.
A crispy waffle cone filled with vanilla ice cream with large fudge–coated toffee pieces – this is the formula of Ben & Jerry's new "Waffle Cone Toffee Crunch," which now also comes in a home pack of four units. The Toffee Crunch is one of the brand's most beloved flavors, and the crispy waffle cone adds a texture that upgrades the experience. Suitable for hosting and everyday pampering on the go. Price: NIS 27.90.
Yotvata milkshake returns to the shelves after an absence of several years, and anyone who loves to indulge in nostalgia will say that the return is justified. The chocolate milk – the classic flavor that many missed – maintains the remembered thick texture and creaminess, neither thin nor watery, but let's face the truth – it is not really close to a real milkshake. The new flavor, limited edition whipped cream and strawberries, is a pleasant surprise: Sweet, but not overbearing. Anyone who wants to recall childhood flavors will love it. Price: NIS 6.80–11.90.
Mesibamba is back. Anyone who grew up in the 90s surely remembers this giant packaging, the large format of Bamba that was launched in 1993 and taken off the shelves. Now Mesibamba is here again, weighing 425 grams, in a festive design. The Bamba itself is the same Bamba, and that is exactly the point: Sometimes what you need is just more of it. Price: NIS 15.90–29.90.
Nestle is launching several innovations for the ice cream season, and the most interesting of them is the Extreme Pecan cone with a caramel toffee core: The pecan adds a delicate crunchiness that balances the sweetness of the caramel, and the liquid core surprises in every bite. La Frutta peach–apricot also brings a real, non–artificial fruit flavor, light and refreshing. The Crunch Sandwich Vanilla Flake, which succeeded last season, maintains the brand's characteristic crispiness even in the sandwich format. Three innovations that justify attention. Price: NIS 4.50–15.90.
A surprise box, Sweetweet's Sweetbox, is a successful idea for any family or group that loves to unbox and discover new products. The new Sweetbox includes over 20 launches from Israel and around the world in one box, some known in advance, such as Hot Honey Pringles, pistachio wafer and mini M&Ms, and some surprises discovered only upon opening. The format is suitable for a friends' evening or a family tasting session. Overall, the package experience allows getting to know new products that are not necessarily found in the neighborhood supermarket. Price: NIS 215.
The Israeli summer is unforgiving, and Dr. Fischer's Ultrasol series offers a response to almost every need: A light, daily lotion for the face, maximum protection for the beach and pool, a clean formula for sensitive skin without oils and fragrances, and separate series for babies and children with mineral sunscreens only. The series is particularly noteworthy due to its broad protection against four types of radiation – UVA, UVB, IR and HEV – which most sunscreens do not provide. The textures are light and quickly absorbed, which reduces the resistance of the little ones. Price: NIS 29.90–70.90.
