Makeup

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
(Illustrative) The opening of a Sephora store at the Docks Bruxsel shopping center in Brussels on June 25, 2026.

Sephora Collection beauty products to be officially imported, sold in Israel - report

NYX

Limited edition makeup inspired by The Simpsons

L'Oréal Paris

New mascara that promises dramatic length


A primer serum that promises makeup that lasts for 24 hours

The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.

Maybelline New York's Grippy Primer Serum

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Makeup setting spray that dries within 3 seconds

Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.

L’Oréal Paris

Waterproof makeup remover with A dual–phase formula for sensitive eyes

The dermo–cosmetics brand URIAGE is expanding its cleansing line and launching an innovative eye makeup remover, for removing waterproof mascara and lipstick.

URIAGE

Brand news: Evolution of a brand and AI in the service of beauty

Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.

IL MAKIAGE

Huda Kattan faces backlash after reposting pro-Iranian regime video

Huda Kattan’s repost from TRT World of a pro-regime video has sparked outrage, leading to a boycott of her beauty brand and a deeper conversation about influence and responsibility.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.

7 items we loved this week

A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.

Gucci

7 items we loved this week

We couldn’t decide: Zara’s pants or the satin dress from Mango?

Mango

Demi Moore named Kérastase Global Brand Ambassador

L’Oréal-owned luxury haircare brand says Moore will front international campaigns, with Israel activation slated alongside a February 2026 global rollout.

Demi Moore for Kerastase

Bar Refaeli launches Livelle pop-up at Ben-Gurion Airport duty-free

The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.

 Bar Refaeli