Makeup
Brand news: Hailey Bieber in Israel and Israeli success in Hollywood
On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.
Sephora Collection beauty products to be officially imported, sold in Israel - report
Limited edition makeup inspired by The Simpsons
New mascara that promises dramatic length
A primer serum that promises makeup that lasts for 24 hours
The new primer serum from Maybelline provides hydration for up to 24 hours and creates a delicate grip effect that promises a glowing base and long-lasting makeup.
Brand news: When Europe arrives in Israel and everything you need for Passover
A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.
Makeup setting spray that dries within 3 seconds
Double the amount, lightweight feel and a promise of up to 36-hour hold even in heat and humidity.
Waterproof makeup remover with A dual–phase formula for sensitive eyes
The dermo–cosmetics brand URIAGE is expanding its cleansing line and launching an innovative eye makeup remover, for removing waterproof mascara and lipstick.
Brand news: Evolution of a brand and AI in the service of beauty
Raspberry secret, decades of victory, riders and merging, diamonds for the face, the model you won’t meet, the power of serum, and a royal breakfast in Jaffa.
Huda Kattan faces backlash after reposting pro-Iranian regime video
Huda Kattan’s repost from TRT World of a pro-regime video has sparked outrage, leading to a boycott of her beauty brand and a deeper conversation about influence and responsibility.
7 items we loved this week
A wintery, classic black dress, a sweet perfume, a rare mascara, a fun training set in the new shade from Alo Yoga, and more items we loved this week.
7 items we loved this week
We couldn’t decide: Zara’s pants or the satin dress from Mango?
Demi Moore named Kérastase Global Brand Ambassador
L’Oréal-owned luxury haircare brand says Moore will front international campaigns, with Israel activation slated alongside a February 2026 global rollout.
Bar Refaeli launches Livelle pop-up at Ben-Gurion Airport duty-free
The pop-up, which will operate through February 9, showcases a new CC cream that combines skincare and makeup.