Fashion

Summer is already here – along with the hot trend everyone is crazy about

This year, sailing and yachting inspire the standout nautical style trend, blending practicality with elegance - the perfect combination for the season’s look and exactly what we need right now.

JACK KUBA. Price: NIS 601
H&M Mini Dress

A bombshell dress for under NIS 100? We'll take two

Terminal X

7 items we loved this week

One day these will be collector’s items

We never thought we’d want an Egged shirt


"A shot of hope for the creative world": Tel Aviv Fashion Week returns after two years

After a two-year break, Tel Aviv Fashion Week returns from October 26–30, 2025, with 28 runway shows featuring Israeli designers: Vivi Bellaish, Alon Livne, Alembika, and others.

A show by Alon Livne

Anne Zivi to lead a major NIS 3-million campaign for French cosmetics brand

The social media personality has been chosen to lead the launch of the French brand URIAGE in Israel - and this massive budget makes her one of the highest-paid ambassadors in the cosmetics industry.

Anne Zivi, URIAGE Ambassador

From "gender trauma" to "way of life" – 11 young designers reveal a new visual language

The first graduating class of Haifa University's Fashion Dept presents 11 bold collections on gender, trauma, and memory. The German Colony show also includes 2024 grads after war cancellation.

Shay Manspeizer Levin – Fashion Department show at the University of Haifa

Brand News: The influencer taking over the beach and the return of Mickey Mouse

The pink bottles are back, new fragrances just for men, sneakers hitting the streets, a fashion brand returning, beachwear by a social media influencer, and more.

Miss Nori

Even The Beatles and SpongeBob are in: Tamnoon launches a T-shirt collection for NIS 20

Tamnoon is launching an extensive collection of T-shirts for women and men at a uniform price of NIS 20, including basic and branded designs featuring prints of Seinfeld, The Beatles, and more.

 Tamnoon launches a T-shirt collection for NIS 20

Lea Yanai, Tom Haimov, and Paz Robinzon became models – alongside 28 extraordinary individuals

Judge Lea Yanai, Tom Haimov, Shahar Chernes & others walked the runway with 28 people with disabilities at the “Everyone is Equal in Fashion” event, part of a community leisure initiative.

 At the “Everyone is Equal in Fashion” event

We tested the new men’s perfumes – these are the best

Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?

 Dolce & Gabbana’s Light Blue men’s perfume campaign

Mickey Mouse like you’ve never seen him: The collection that brings calm back home

Naaman Vardinon and Disney launch a refined home collection with minimalist Mickey and Minnie, deep colors, natural fabrics, and calm, elegant design for a peaceful home atmosphere.

 Vardinon Mickey Capsule – Satin Bedding

Matching sets are life – but this skirt stands strong on its own too

From a flirty ruffled mini to a nurturing hair serum and chocolate-toned trousers we won't wait till winter to wear – here are 7 standout items we loved this week.

 7 items we loved this week

Brand news: The link between Duran Duran and a niche perfume

A full lip look in seconds, eco-friendly packaging, expanding retail chains, the world’s leading series, a viral star on the rise, fashion-forward thoughts, Tuscan flavors, and Parisian sweetness.

 Aldo

Back to basics: The wardrobe staple found in every closet becomes the star of summer 2025

Not just another passing trend: Leading fashion houses like Gucci, Ralph Lauren, and Victoria Beckham have realized that the simple tank top has stolen the spotlight from flashier items.

 Delta, white tank top, NIS 59.90