Fashion

Brand News: Pop-up for brands and support for reservists

Matcha craze, the legendary collection that’s getting renewed, where to buy luxury brands at fair prices, an empowering fragrance, an architecture-inspired cream, and much more.

Guess
Design by Keren Ben Shtrit – ELLA DECOR.

Why is everyone suddenly buying double curtains and velvet cushions? Fall textile trends

Israeli designer Yaron Minkowski

Legendary Israeli Designer Yaron Minkowski Celebrates 40 Years of Creativity and Style

Design by Tali Cohen Liad.

Tired of minimalism? New lighting trends return to wood, rattan, and stone


We stocked up for the transitional season with the hottest color of the moment

We’ve already declared that electric purple is about to take over the wardrobe – so we equipped ourselves accordingly with a bag to elevate any look.

Lilibloom

Solidarity as spectacle: When ‘Free Palestine’ became a fashion statement - analysis

Palestinian solidarity has become a currency of Western virtue, traded in postures.

Accepting her award at the Emmys in September 2025, actress Hannah Einbinder concluded her speech with the now-familiar refrain ‘Go Birds, f*** ICE, and free Palestine.’

Ballet flats at 60% off and a denim skirt you’ll wear all winter

Some shopping recommendations: A chocolate-colored quilt jacket, a super useful stick for cheeks, lips, and eyes, oil blotting papers, and four other products we loved this week.

H&M

Brand news: A surprise from Monaco and a touch from Milan

Who came from the French Riviera, the bold perfume, street fashion, a powerful serum, beauty from Milan, from the fire to the table, who is making a comeback.

The street comes home.

Melania Trump in jeans and leather jacket: The "casual" look that costs NIS 7,500

The First Lady attended the U.S. Navy's 250th birthday in a relaxed look, but her outfit cost thousands of shekels – from a NIS 2,800 leather jacket to NIS 2,200 shoes.

Melania Trump.

The trends that will conquer us this fall: What all Israeli women will wear this year

Animal prints return in full force, polka dots get a retro makeover, and charms have become a must-have – all the fall 2025 trends already taking over social media and stores in Israel.

PARFOIS shoulder bag NIS 199

How much does it cost to look like this? Lauren Sánchez steps out for dinner in Paris

The billionaire’s wife appeared in a deep-plunging Valentino silk dress for a lavish family dinner in Paris, showcasing her glamorous style alongside her husband and adopted daughter.

Lauren Sánchez and Jeff Bezos.

T Market celebrates 20: From twenty designers in a community center to 800,000 visitors

Israel's long-running fashion fair marks 20 years of local street style. From an intimate 2005 event, it grew into a key platform for independent designers and Israeli street culture.

GISELLE for T Market NIS 360

Brand news: A revolution in Israel and the brand’s new vision

A new year, a new vision: The brands launching perfumes in both feminine and masculine versions, the robotic vacuum cleaner, yogurts that bring Greece to the table, and beer with a German atmosphere.

&Other Stories

Hollywood stars go crazy for a leather jacket from an old TV series

The jacket worn by actor Ian McShane in the 1980s British series Lovejoy has become 2025’s hottest trend. Kate Moss and Sophia Loren have already caught on, and prices are skyrocketing.

The trend is back - and bigger than ever.

Noam Hazan enters stores for the first time with her celebrity-favorite clutch

After four years of selling exclusively online, Noam Hazan’s handbag brand is entering physical stores in Israel. The Story chain will be the exclusive retailer of the famous golden clutch.

Noam Hazan in Collaboration with the Story Chain.