Fashion

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.
7 items we loved this week

7 items we loved this week

Lee Grebenau

Lee Grebenau conquers New York: The SS27 collection is unveiled on the runway

Lihi Hod

Lihi Hod presents the spring–summer 27 collection


Doing “The Godfather” at Tommy Hilfiger’s house? Almost

A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?

TOMMY HILFIGER

Eat this: The pajamas with the fries print conquered us

Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.

McDonald's pajama set, NIS 89.

Praying for a little more cold so we can manage to wear this denim jacket

7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.

H&M

Now men can enjoy it too: Sydney Sweeney launches boxer briefs

Sydney Sweeney’s Syrn drop now includes unisex underwear, marking her first male-focused collection—comfortable for adventures and cute for the morning after.

Boxer briefs from the Midnight Snack collection and a button-up shirt from the Better On You line

Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today

After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.

Dress, & Other Stories, Price: NIS 455.

Good news: The perfume everyone is looking for – is now available at duty free

INCENSE’s niche numbered fragrances, once only at Super-Pharm or online, are now available for travelers at duty free just before takeoff.

INCENSE

The longstanding Parisian brand launches official shopping site in Israel – all the details

French fashion brand ba&sh launches its official website in Israel after 17 years, offering an online shopping experience tailored to local customers with dedicated service and logistics.

ba&sh.

ba&sh goes online: French fashion brand launches Israeli website

The French fashion brand has in recent years attracted an Israeli female audience, making it a well-known and beloved name even among local fashionistas. The latest news: An Israeli online site.

ba&sh

Art, romance and luxury: Inbal Dror’s 2026 collection

Inbal Dror’s new 2026 collection takes us on a romantic journey to Lake Como in Italy—the perfect backdrop for dresses that tell a story of love, dream, and artistry.

Inbal Dror

Alon Livné presents SERVANT ANGELS 2026: Between a quiet prayer and dramatic presence

Alon Livné’s new bridal collection for 2026, SERVANT ANGELS, moves along the seam between matter and spirit, between intimate memory and haute aesthetics.

Alon Livné