Fashion

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.
Brand news.

Brand news: From the groundbreaking women to the perfume that dances

Walking on an icon.

Brand news: When a coat turns into a perfume and the brand celebrating 50

The new Tel Aviv Fashion Museum set to be opened in 2027.

First ever Israeli fashion museum anticipated to open in Tel Aviv in early 2027


The most glamorous possible: The guide to this season's glittering bridal gowns

Alongside the clean and smooth look that always maintains its status as a noble and timeless choice, the new collections give a broad stage to the Glow style.

Dror Kontento

Your next step: The deep slit that upgrades the wedding dress

The deep slit is making a comeback in the new collections of designers in particularly photogenic versions, and it looks excellent.

Julie Vino

The neckline that steals the show: The halter neck guide

We gathered the prominent designs from the new collections – and examined how each of them provided a unique interpretation of the classic halter neckline.

Inbal Dror

9 Israeli designers reinterpret the mermaid silhouette

A glimpse into the new collections of local elite designers, who take the season's most talked-about, body-hugging silhouette and give it a personal, unique interpretation.

Shlomit Azrad

Our fashionable shopping cart for this week

Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.

ROJA

A new generation of shapewear made from natural and breathable fabric

The Israeli brand ZOHARA presents a new shapewear collection made from soft and breathable modal fabric, featuring shaping silhouettes designed to provide a smoothed look and comfort.

ZOHARA

Brand news: Glasses with diamonds and eat your heart out

The upgraded store, the elite brand that proves, be alert in the coming days, the hot Bulgarians, the white queen, starlight and history in a bottle.

CASTRO

The Michael Kors store reopened after a luxury renovation

The renovation of the Michael Kors flagship store in the Ramat Aviv Mall has come to an end. The store has reopened, and this is a good enough reason to enjoy the selection of the summer collection.

The Michael Kors store reopened after a luxury renovation

Here are the 7 items we loved most this week

In our shopping cart: White jeans at an amazing price and more goodies you won’t want to miss.

Parfois

The sneakers everyone is chasing: Veja launches a new collaboration

Three pairs of interchangeable laces, 1970s football inspiration, and a modern vintage design: Veja and Magliano unveil the new Panenka model, already one of the brand’s standout hits.

Veja x Magliano for STORY, NIS 1,000.