Fashion

After five years online, STRONGFUL — the women’s activewear brand beloved for its colors, size range and wallet-friendly prices — is opening its first store.

After seven years as a women-only brand, Under the Rock launches its first men’s jeans collection, with at-home fitting and a new couple-focused campaign.

On the occasion of the brand’s 100th anniversary, Caterpillar is releasing its capsule collection suitable for men and women.

The veteran Israeli designer is reopening his store in Tel Aviv with a new and thoughtfully crafted concept that combines minimalist architecture, art, and quiet luxury.

It suits every style and adds depth and texture to any look: After years of quiet presence, corduroy returns in a variety of warm shades.

After the beauty and personal care category at Be Pharm began expanding by adding Natasha Denona products to its shelves, it is now announcing the sale of the coveted Adah Lazorgan makeup products.

A technological revolution, 40 years of fashion celebration, a perfume with a story, adding shine, nurturing babies, the Ono shake, and milk without cows.

"We are creating a new blueprint for Israel: one rooted in compassion, shared responsibility, and a belief that every child, no matter where they come from, deserves the tools to shape the future.”

A cozy wool scarf in a stunning shade, a brown suede blazer that sells out again and again, colorful handmade rings, a fabulous bralette, and three more items we loved this week.