Fashion

The hottest running brand in the world opens a new chapter in Israel - and it’s just the beginning

Swiss brand On, the premium sports label that has taken the world by storm, announces a new strategic partnership in Israel - and signals the launch of its first flagship store in the country.

On.
7 items we loved this week

7 items we loved this week

Lee Grebenau

Lee Grebenau conquers New York: The SS27 collection is unveiled on the runway

Lihi Hod

Lihi Hod presents the spring–summer 27 collection


Warm, cozy, and full of style: We’ve collected the perfect pajamas for the season

From a winter that refuses to arrive to the light collection vibes — we found comfortable, soft, and stylish pajamas that are perfect for the Israeli transitional season.

Satin pajamas by Femina, NIS 49.90–329.90

ZARA surprises with a huge new branch in Israel – and it also includes exclusive items

ZARA is opening a new flagship store at the Ofer Rehovot Mall, covering an area of 3,900 square meters, with an investment of NIS 50 million.

ZARA branch at Ofer Mall in Rehovot

Brand news: An Italian Hanukkah, Japanese bubbles, and a pink comeback

The return of the pearl, the photographer who crossed boundaries, global jewelry, a scent of luxury, the spiciest collab, and the doughnuts you won’t want to miss.

A fashionable photographer

The shoes that conquered the world are back for winter: What’s new this year?

The 2025–26 winter collection of the iconic German brand arrives in Israel at Original's, featuring the legendary Boston model, the cozy Shearling line, and everything you need for the season.

BIRKENSTOCK

Brand news: The brand that returned to Israel, and the chain celebrating 11

The technology that preserves youthful skin, the sea as inspiration, coveted perfumes, a menu you won’t want to miss, running all the way from Spain, and more.

ATOM

After 5 years online: The accessible activewear brand opens its first store

After five years online, STRONGFUL — the women’s activewear brand beloved for its colors, size range and wallet-friendly prices — is opening its first store.

STRONGFUL

Women are not alone: The Israeli brand everyone’s talking about opens its doors to men

After seven years as a women-only brand, Under the Rock launches its first men’s jeans collection, with at-home fitting and a new couple-focused campaign.

Under the Rock.

A capsule collection of shoes that offer the most protection and support for your feet

On the occasion of the brand’s 100th anniversary, Caterpillar is releasing its capsule collection suitable for men and women.

Caterpillar

No more clothing store: Ronen Chen transforms TLV MALL into an architectural space

The veteran Israeli designer is reopening his store in Tel Aviv with a new and thoughtfully crafted concept that combines minimalist architecture, art, and quiet luxury.

Ronen Chen, a new store in TLV

Corduroy returns to the wardrobe – warmth, style, and depth with no effort

It suits every style and adds depth and texture to any look: After years of quiet presence, corduroy returns in a variety of warm shades.

Golf, corduroy shirt NIS 229.90