Fashion

7 items we loved this week

The straw bag season has begun – we have our eye on one unique piece.

7 items we loved this week
Lee Grebenau

Lee Grebenau conquers New York: The SS27 collection is unveiled on the runway

Lihi Hod

Lihi Hod presents the spring–summer 27 collection

Mira Zwillinger

The new collection of Mira Zwillinger for 2027 is everything you have dreamed of


The new romance: The SEPPHORA 2026 collection by Eisen Stein Studio

The SEPPHORA 2026 collection by Eisen Stein presents a spectacular combination of modern romance and classic elegance.

Eisen Stein Studio

When fabric becomes soft architecture: The silent revolution of luxury textiles in the bedroom

A festive pop-up that reminds us that while we may endure sleepless nights, at least we can ensure every minute of sleep is high-quality.

Israeli textile brand LINERA.

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

PARFOIS opens Petah Tikva store, relocates Azrieli Tel Aviv branch

City Time Israel says the two projects, backed by about NIS 2 million, are part of the brand’s continued expansion in Israel.

Parfois

After New York: The NOAM HAZAN brand returns with a pop-up in Tel Aviv

Israeli brand NOAM HAZAN opens a pop-up at Ramat Aviv Mall, Mar 11–24, with the new collection, bags, wallets, jewelry, and special gifts for shoppers.

NOAM HAZAN.

Meet Melania Trump, the first lady behind most the powerful man in the world

The first lady of the United States, embracing her beauty pageant contestant skills, seems to be working to create real-world influence.

MELANIA TRUMP:  A driving force.

Shopping for the soul: A chic transitional knit and a Chanel body oil

The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.

Chanel

The glasses everyone will be looking for this summer: 5 trends that change everything

Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.

Dolce & Gabbana Cat-Eye Trend.

We found the most comfortable bras to sleep in and to go down to the shelter with

From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.

We found the most comfortable bras to sleep in and to go down to the shelter with

Doing “The Godfather” at Tommy Hilfiger’s house? Almost

A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?

TOMMY HILFIGER