Perfume
Brand news: Hailey Bieber in Israel and Israeli success in Hollywood
On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.
Iranian fishermen scramble for loot from sunken container ship after explosion
Brand news: From the groundbreaking women to the perfume that dances
Brand news: When a coat turns into a perfume and the brand celebrating 50
Brand news: The Hermès family is expanding, and autumn will look different
Gold in the service of beauty, 2026 fashion, exciting new perfumes, beauty from Korea, cooking like professionals, and the iconic ice cream flavor returning to freezers after a long hiatus.
Brand news: What happened on the streets of Copenhagen
The dream team, salt as inspiration, enjoyment before vacation, the chain that internalized, and bath therapy.
The search for a forgotten scent
The goal is not simply to create beautiful fragrances but to preserve emotional landscapes
7 items we loved this week
These trendy pants refuse to leave – so we added them to the cart.
Brand news: The strong brand celebrating a decade and the hot trend gaining momentum
The brand erasing borders, a nail polish for stars, applying makeup like professionals, Mickey Mouse at home, a spicy experience, chocolate as inspiration.
Air fresheners inspired by the world of European perfumery
The Gali chain enters the home fragrance category with ANTONIO VERO – A new air freshener collection featuring five European-inspired scents.
We found the item that deserves to peek out from under your shirt
A lace bra in a popping yellow, a checkered one-shoulder dress that is nothing short of dreamy, flat sandals in a minimalist silhouette, and four more items we loved this week.
Our fashionable shopping cart for this week
Jelly slides that everyone must have, a deodorant that lasts for long hours even in the harshest heat, a satin skirt in a special shade, and four more items we loved this week.
Brand news: Who landed from Brazil and a 360-degree fashion experience
Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.
Everything a girl needs - in one shopping basket
A clean look à la Baywatch, courtesy of Zohara’s one-piece swimsuit, sunglasses with a retro interpretation of the classic aviator frame, and five more items we loved this week.
