Perfume

Content creators who fulfilled a dream, for men only, sun-smart, from Korea with love, apply and plump, the next generation of regenerative medicine, truly amazing, the expanding network, and more.

BYNETA by Neta Alchimister launches the first clear protection stick of its kind in Israel. This week also: Aanti-aging cream, perfumes in cocktail cans, and a 2-in-1 product from L’Oréal.

Not for men only, heritage as inspiration, blue-and-white wines, hot eye shadows, fragrant beads, for men only, the texture that matters, glow in a box, and a small gift with great meaning.

Diving with watches, deer antlers in the beauty industry, a hypnotic fragrance from Japan, a mesmerizing journey, a revolutionary serum, perfuming the home, and more new products.

Kylie Jenner does it again, the expanding clinic, from springs to skin, the winning trio celebrates, the winning concealer, Japan as inspiration, chocolate for lovers, not just a hamburger, and more.

Brand news: The makeup brand creating buzz, the perfect makeup removal, kitchen tools that make you want to cook, the pizza making Aliyah, a morning by the sea, and many more.

The pink bottles are back, new fragrances just for men, sneakers hitting the streets, a fashion brand returning, beachwear by a social media influencer, and more.

Fragrance brands launch new men’s perfumes for the Israeli summer. From Lacoste to Versace, we tested fresh, long-lasting scents perfect for the heat. What makes a great perfume for hot weather?

A full lip look in seconds, eco-friendly packaging, expanding retail chains, the world’s leading series, a viral star on the rise, fashion-forward thoughts, Tuscan flavors, and Parisian sweetness.

Foe men: Cargo pants that don't leave style behind, linen button-downs that breathe better than most people around you, perfumes that tell a story, and a hairdryer that brings all the power.