Consumerism

Brand news: The story behind the look

Niche fragrances, underground capsules, home hair removal, color of the year selection, Brazilian rhythm, and a dessert transformed into a beverage.

Brand news.
European-inspired winter style meets everyday comfort.

European style, Israeli fit: Karl Studio’s Winter Collection

Online shopping.

Starts today – ends tomorrow: Google’s major shopping event kicks off

Half of Israelis to forgo purchases in November sales.

Half of Israelis to forgo purchases in November sales


Karcher presents: A device for deep-cleaning sofas, carpets, and upholstery at home

The best shopping recommendations for religious Israelis.

Deep clean your fabrics, shorten your drying time.

Brand news: Who got a facelift and what size determines

Raising awareness, the evolution of glasses, when iconic makeup and serum meet, the network getting upgraded, pathbreakers, fighting sagging, and the suitcase that won an award.

Brand news.

Careline's Korean secret: A new skincare line

The best shopping recommendations for religious Israelis.

Careline unveils PINK RADIANCE, a five-product skincare line inspired by K-Beauty.

Brand news: Hailey Bieber in Israel and Israeli success in Hollywood

On the connection between bags and coffee, the Israeli brand that conquered Hollywood opens its archive, the products of the international makeup artist landing in Israel, and more.

Brand news.

Ulike Air10: The new generation of at-home hair removal

The best shopping recommendations for religious Israelis.

"Up to 96% hair reduction in two weeks: Ulike Air 10 arrives in Israel."

Brand news: From the groundbreaking women to the perfume that dances

Pampering at home, the world of dance as inspiration, the fragrance you will both love, taking care of lips, lychee and peach in the bath, investing in real estate, and more.

Brand news.

Brand news: When a coat turns into a perfume and the brand celebrating 50

Inspired by the '90s, skin radiance, when a fashion item turns into a fragrance, showering with yuzu, Oktoberfest in Israel, pasta on wheels, and four-legged friends.

Walking on an icon.

Brand news: The Hermès family is expanding, and autumn will look different

Gold in the service of beauty, 2026 fashion, exciting new perfumes, beauty from Korea, cooking like professionals, and the iconic ice cream flavor returning to freezers after a long hiatus.

& Other Stories.

Brand news: What happened on the streets of Copenhagen

The dream team, salt as inspiration, enjoyment before vacation, the chain that internalized, and bath therapy.

Twentyfourseven.

How global markets are influencing Israel’s business environment

Analyze how 2026 global market fluctuations affect Israeli enterprises, from currency shifts to supply chain adjustments, prompting agile business strategies for sustained growth.

Global market influence.