Consumerism

Food news: Canned corn by Prinir

A yellow can from blue-and-white fields. There is no more flavor than this.

Canned corn, Prinir
Fruit-tella candies

Israel's food news

A museum of fashion

Brand news: When Europe arrives in Israel and everything you need for Passover

Haroset and horseradish, Strauss

Food news: New products for the Seder


The race for expansion: 9 new stores of Vardinon and Naaman opened across the country

Extra Retail is opening 9 new stores of the Naaman and Vardinon brands in strategic locations across the country with an investment of approximately NIS 5 million.

Naaman and Vardinon

Xiaomi expands TV operations in Israel with a new series

Hamilton Group launches in Israel the Xiaomi TV S Pro Mini LED series for 2026 – with QD-MiniLED screens, high refresh rates, and full Google TV support in Hebrew. Price: Starting at NIS 2,590.

Xiaomi TV S Pro Mini LED

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS

Not just vacuums: Dreame enters the TV market in Israel

The company known for robotic vacuum cleaners is expanding into home entertainment and will launch two series of Google TV screens at the end of February.

Dreame's new television

Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE

Romance has good taste

Pink hearts are all you need: The chewing gum that made us fall in love again.

Bazooka Hearts, Elite

The delicious news of Israel

Let the coziness come home: Winter set from Goldy's and Golf & Co.

Winter sets, Goldy's and Golf & Co

Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA

Fashionable comfort shoes at great prices

The comfort shoe brand Hush Puppies with a women’s collection that includes soft insoles, foot support, and flexible, lightweight soles.

The comfort shoe by Hush Puppies