Consumerism

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

New products in Israel: RITZ crackers, Danone MULTI yogurt, a quality trolley suitcase by Rikuchet, Barilla pasta, Achla hummus, crispy Tivall schnitzel, and a new FIFI series by Eden Fines.

RITZ cracker.
RUGS&CO

With an investment of NIS 1 million: RUGS&CO opens a spectacular gallery

Friends mugs at McDonald’s

New on the shelf

Credit Card.

AI shopping agents and the end of the cash register era: What payments will look like in 2026


We reviewed 8 smart watch models for you

The timeless analog watches are joined by the smart models, and we bring you eight watches that combine style, health, and technology.

A sporty Chronomat watch by Breitling. Price: NIS 28,200

The ancient family formula that became a dietary supplement

A traditional North African formula made from the desert Artemisia Judaica plant is now in accessible capsules, offering natural digestive and immune support.

Mimi Herbs

Nayax celebrates two decades of cashless innovation

Nayax processes over 3.5 billion transactions a year, across 120 different countries.

Children playing with an unattended machine

Brand news: It’s hot in the underworld and who will wrap and pamper

The future is pink, the most stylish home collection, a must-have for hair, fashionable at home, the salmon craze, chocolates that underwent a transformation, and more new items.

Femina

A new brand of accessories for Apple products in Israel: iConic

The new accessory brand iConic by iCon Group has launched in Israel and will initially be offered at the iDigital chain. The brand includes cases, chargers, and cables for Apple products.

iDigital

SG Group launches the CHiQ television brand in Israel

SG Group is launching the international television brand CHiQ in Israel, with six new series that will cover the entire price range – from entry-level models to premium ones.

A CHiQ television

Sterimar: The product that treats allergic rhinitis and colds

Just in time for all the allergic symptoms of fall and the colds of winter – a product suitable for children and adults, effective in reducing nasal congestion.

Sterimar

Merkaza: The shopping center that turns shopping into a family outing

The northern shopping center combines fine dining, home design, global brands, and attentive service—offering good food, surprising finds, and a touch of freedom.

Merkaza

Brand News: Pop-up for brands and support for reservists

Matcha craze, the legendary collection that’s getting renewed, where to buy luxury brands at fair prices, an empowering fragrance, an architecture-inspired cream, and much more.

Guess

A series of protein powders in 4 flavors with 125 calories per serving

The new series offers four flavors: vanilla, chocolate milkshake, iced coffee, and blonde chocolate.

TODAY, a series of protein powders in 4 flavors