Consumerism

From Stranger Things to Barbie: Palphot’s new back-to-school collection

The best shopping recommendations for religious Israelis.

Palphot’s 2026 back-to-school collection brings together pop culture, smart innovation, and everyday functionality for a new generation of students.
Tnuva cottage cheese and white cheese

Cottage and white cheese shortage nears end as Tnuva, supermarkets restock

Dairy products in a supermarket

Quiet Shufersal moves raise question: Do store brands actually save consumers money?

Max Stock launches its new back-to-school collection with bags, school supplies, and accessories for all ages.

Max Stock's new collection: Everything you need for school


Israel’s Food News

She calls it Tofu 2.0 and Super Tofu. She’s also pretty right.

Wyler Farm's tofu patties

The race for expansion: 9 new stores of Vardinon and Naaman opened across the country

Extra Retail is opening 9 new stores of the Naaman and Vardinon brands in strategic locations across the country with an investment of approximately NIS 5 million.

Naaman and Vardinon

Xiaomi expands TV operations in Israel with a new series

Hamilton Group launches in Israel the Xiaomi TV S Pro Mini LED series for 2026 – with QD-MiniLED screens, high refresh rates, and full Google TV support in Hebrew. Price: Starting at NIS 2,590.

Xiaomi TV S Pro Mini LED

Brand news: The closest to Kaia Gerber, Cindy Crawford’s daughter

The giant from Japan, a gender fragrance, anti-aging wonders, what Sumo is doing in Holon, who landed from France and the upper space.

NARS

Not just vacuums: Dreame enters the TV market in Israel

The company known for robotic vacuum cleaners is expanding into home entertainment and will launch two series of Google TV screens at the end of February.

Dreame's new television

Victory will sell a Dyson wet vacuum for NIS 1,099

Victory sells the Dyson WashG1 for NIS 1,099, with 1,700 units available. Segway scooters arrive next week for NIS 999 instead of NIS 1,890, sparking debate over a real non-food shift.

Eyal Ravid, Victory's CEO

IL MAKIAGE launches foundation with 50 shades and artificial intelligence

Luminous Foundation offers customization through an AI-based Quiz at NIS 289. Alongside it, nine more new products – from magic dishwasher capsules to new bags by designer Noam Hazan.

Luminous Foundation by IL MAKIAGE

Romance has good taste

Pink hearts are all you need: The chewing gum that made us fall in love again.

Bazooka Hearts, Elite

The delicious news of Israel

Let the coziness come home: Winter set from Goldy's and Golf & Co.

Winter sets, Goldy's and Golf & Co

Brand news: Market breaker and a tiger in the kitchen

An addictive fragrance, an emergency kit for the face, a hysterical smartphone, the gadget that saves the day, love in a capsule, Parisian magic, and more new products.

FEMINA