Brand news: From Morocco with love and Almodóvar in Israel

Designer Liron Goshen is opening, within the framework of the “Azrieli Academic” initiative of Azrieli Malls, the first pop-up for her women’s fashion brand ARMAND, which offers fashion that combines quiet luxury, tradition and modernity, thus stepping outside the boundaries of online for the first time.

Goshen grew up in a warm and loving Moroccan home; the stories of her father Armando, of blessed memory, born in Casablanca; values of modesty, simplicity and authenticity; and Moroccan culture with its depth and richness, served as a central source of inspiration for the brand’s designs, granting them a sensitive and restrained presence within a dynamic and fast-paced fashion world.

The figure of her father Armando accompanied the creative process and gave it the name ARMAND in his memory, a living remembrance translated into garment, material and movement; each item in the collection tells a story of a connection between past and present, between tradition and modernity.

At the pop-up at Azrieli Ayalon, operating until 27.12, she presents galabiyas, suits, dresses and skirts, with soft cuts that naturally drape on the body, while maintaining a precise balance between modesty and modern elegance. The choice of timeless items reflects a design approach that is not subject to fleeting trends.

The items are made of natural fabrics such as silk, cotton and viscose that are pleasant to the touch; each item undergoes a meticulous process from the idea stage to finishing and sewing, with attention to quality and precision down to the smallest details.

Even if you are not engaged in any kind of sport, you should get to know the winter collection of the sportswear brand Panta Rei, which launches a charming collection in shades of brown, gray, melange, beige, light blue and burgundy, in cuts that hug the body exactly where needed. There are sets made of high-quality Gaia fabric, flexible and supportive for Pilates and yoga workouts, which can be paired with the brand’s iconic kimono in gray melange; French Terry tracksuits, soft, pleasant and caressing; and a quilted set, jackets and warming coats, for a perfect all-day winter look.

The Italian fashion brand Moschino launches Toy Boy 2, a new and bold version of the men’s fragrance that has become a household name in the beauty world, created for a powerful, sensitive, curious man, with passion, self-humor and a natural, captivating presence, who is not afraid to express himself.

Perfumer Jordi Fernández created a sensual and sophisticated scent that opens with spicy and fresh notes of Haitian vetiver, cistus and Ambrofix™, with a deep aromatic heart of Egyptian geranium, coffee essence, cedarwood and Akigalawood, and top notes of fresh ginger from India, Indonesian nutmeg, cardamom, black pepper and a saffron accord.

Toy Boy 2 continues the iconic teddy-bear design language of the series, this time with a twist in a matte charcoal gray shade with silver touches.

The beauty brand SACARA is renewing itself with a lip balm collection in a rich formula containing beeswax and carnauba for protection and natural shine; castor oil for moisture; and gentle antioxidants to preserve and protect the lips. The collection includes 10 natural shades suitable for every skin tone, with a click-pen mechanism for easy and convenient use.

Spanish actress and creator Rossy de Palma, one of the most prominent figures in contemporary culture, among the personalities most identified with Almodóvar’s cinema since the late 1980s, a fashion icon and brand ambassador for Jean Paul Gaultier, and someone who has collaborated with many luxury brands, launches a capsule collection in collaboration with the French design brand Roche Bobois, sold exclusively at the Pitaro Hecht house.

De Palma brought her bold and uncompromising artistic signature and created items that are sculptures, furniture and a personal statement, such as a poetic and unconventional vanity that is an element of an eye looking at you while you look at yourself. The items were built around feminine icons associated with de Palma, such as fans—her favorite accessory—appearing as decorative elements in vases, and the iconic Spanish combs, peinetas, which received a modern interpretation and became elegant lighting fixtures that combine tradition and contemporary design.

The collaboration with Roche Bobois once again emphasizes de Palma’s unique character and her ability to fuse design, art and theatricality into an unforgettable collection.

The Hermitage Museum in St. Petersburg inspired the opening of Hermitage, a premium wine and alcohol retail chain, thanks to its meticulous noble style that promises a refined shopping experience. What began in 2011 as a small wine shop in Ein HaMifratz has become a network for enthusiasts of drinking and hosting culture.

The chain is expanding its activity and opening a new flagship branch in Kfar Saba—the 16th in the network—marking its establishment in the heart of the Sharon region, with a selection of more than 500 types of wine, hundreds of types of whisky, and a rich assortment of premium beverages and limited editions of Cuban cigars from the “La Casa del Habano” network, as part of a collaboration with an international network operating on behalf of the Cuban government. The branch includes a private gallery floor where professional workshops, tasting evenings and private events are held for wine, alcohol and cigar enthusiasts.

Just before the end-of-year celebrations, the Italian wine brand Sensi presents K Sensi Luxury Sparkling Wines–18K, a luxurious sparkling collection that brings high-quality Italian tradition.

Sensi Winery has operated in Tuscany since 1890, when Pietro Sensi began producing wine for the local market. Over more than 130 years, the winery expanded vineyards and wineries while maintaining deep respect for Italian terroir and premium raw materials. Today, the family owns about 800 dunams of organic vineyards in Tuscany and vineyards in selected regions across Italy.

In the early 1990s, the fourth generation joined and brought a new spirit, integrating advanced technologies, renewing vineyard practices and leading the winery to international expansion, while maintaining a balance between tradition and innovation.

One of the winery’s standout series is 18K Luxury Sparkling Wines, which includes refreshing sparkling wines in a variety of styles. The bottles, designed with a golden finish, convey luxury; the company “X Spirits,” specializing in importing and distributing quality alcohol brands from around the world, marks them as perfect for end-of-year celebrations.

18K Pinot Noir Rosé – a brut sparkling rosé wine, 18K Sensi, an elegant wine offering a full sensory experience combining beauty, taste and style, produced from quality Pinot Noir grapes grown in the Trento area of Italy, characterized by a delicate antique pink color alongside refined floral and fruity aromas;

18K Prosecco Gold – a white brut sparkling Prosecco, 18K Sensi, embodying Italian tradition in winemaking and offering an elegant experience, produced from quality Glera grapes grown in the Treviso area of Italy, characterized by fresh fruity flavors and delicate bubbles, with a bright golden straw color and gentle aromas of white fruits and aromatic herbal notes;

18K Blanc de Blancs Nectar – a semi-sweet white sparkling wine, 18K Sensi, embodying the charm and authenticity of Chardonnay grapes, with a golden straw color and floral and fruity aromas of sweet and exotic fruits;

18K Prosecco Pas Dosé Velvet Edition – a white brut sparkling Prosecco, 18K Sensi, a luxurious and festive wine in a special and unique edition, representing the pinnacle of the art of sparkling wines from Sensi. 18K is produced from quality Glera and Pinot Noir grapes, with a bright golden straw color and aromas of white fruits, alongside hints of aromatic herbs and bread crust.

Burger Station, a kosher premium chain, launches a hamburger menu made from quality kosher beef, ground daily at each branch, with vegan cheese and desserts. The menu features dizzying combinations such as: Smash Fire – a spicy hamburger with sriracha sauce, onion jam, confit garlic, caramelized onion and pickles; The Exaggerated – two beef patties with pulled asado and smoked asado strips, goose delicacy, fried egg, confit garlic, lettuce and barbecue sauce; Denver – a patty with confit garlic, goose delicacy, crispy onion and shipka sauce; Paris – with caramelized onion, baby leaves, portobello mushrooms, goose delicacy and sauce; Crispen Chicken – 125 g crispy chicken, garlic aioli, shipka aioli, pickles, lettuce, tomato and pickled onion.

Hurry so you don’t miss out: The New York cream cheese series by Gad Dairies is expanding with two spicy and bold flavors, available for only three months—Wasabi 24%: Smooth cream with a creamy texture and delicate wasabi pieces; and Salsa 24%: Rich cream with a salsa blend of sweet and hot peppers—jalapeño, smoked chipotle and more—charred onion and garlic, at a medium spice level.

This is one of the largest categories in Israel, estimated at about NIS 250 million per year, and with the highest growth potential. Although the natural flavor holds about 60% of sales, the success of previous special-edition flavors has grown, and due to demand, onion jam cream cheese has become a permanent product.

Bamba, the most iconic brand accompanying Israeli society since 1964, launches collectible packs in a special edition across three sports themes: Basketball, football and paddleball. Each pack includes Bamba’s iconic baby doll from a different sports world and two Bamba bags designed in the same sports theme.

In 2024, when the brand celebrated 60 years, a collectible pack with Bamba’s iconic baby doll was launched; a year later, a Passover pack was launched with two pyramid-shaped Bamba bags and two Bamba Haggadot.

In addition, the brand is expanding for the first time into new and exciting flavor experiences that combine bold seasonings. In early January, Bamba Munch Cheddar and Bamba Munch Barbecue will be launched, offering a new and surprising eating experience that stretches the brand’s boundaries and provides multi-sensory excitement and flavors never before seen in Bamba.

Over the years, Osem has launched a variety of special editions, innovations and flavors that created great excitement among consumers, some of which became permanent on snack shelves.

With a connection to Israeli culture, family and local stories, and ahead of the new season of the series “Zaguri Empire,” the Golda ice cream chain and the HOT Group are launching a collaboration, within which three flavors inspired by the series’ characters and worlds are introduced, along with experiential activities at selected branches across the country.

The series, which gained cultural influence, now receives flavors: Zaguri Empire – gold-colored ice cream based on honey vanilla with feuilletine topping, because in the Zaguri family everyone is royalty—without a crown and scepter, but with gold in their hands, ears and heart; Zaguri Show-Off – leopard-patterned ice cream with flavors of caramelized sesame and Moroccan cookies, because style is a statement, style is a language, style is power; Zaguri The Spell – black ice cream of salted chocolate and Oreo crumble, because there is no escaping fate—even running from it will lead you to it.

Just before Novy God, the Max Brenner chain launches a limited edition of indulgent gift boxes containing beloved chocolates for children and adults. Among the products are handmade pralines in special designs, milk chocolate drops with salted caramel, mini pralines with nougat cream and roasted pistachio shards coated in white chocolate, and more.