Brand news: The woman who created a revolution and walking toward success

Blundstone shoe brand and designer D-JOR (Yarden Hanuka) are launching a fashionable collaboration, in which Jordy brings her bold and creative interpretation to the iconic Blundstone models. Israel, by the way, ranks second in the world in per-capita sales of the brand after Australia.

Hanukkah, identified with bold colors and unconventional textures, connected street fashion with contemporary art and created customized looks — a collaboration that highlights how a functional item can become a fashion exhibit and a new story.

The collection is limited edition, each pair of shoes is unique and one-of-a-kind, and is sold only at the WeShoes store at BIG Fashion Glilot. All profits will be donated to the Ziv Neurim association, which works to promote at-risk youth through marine and educational challenge activities.

Hava Zingboim, the woman and the skin-tech brand HAVA ZINGBOIM, launches the Prophecy revolution, allowing for the first time in the world the infusion of cross-linked hyaluronic acid — used in the medical world for aesthetic injections and tissue thickening — also through topical application, to rejuvenate the biological age of facial skin by about two and a half years on average within two weeks.

The development is based on scientific research, including the study by Wang et al. (2007), which showed that cross-linked hyaluronic acid encourages collagen production in the skin.

Prophecy technology treats the cause. The formulas operate on a bi-layer mechanism:

• At the epidermal level — strengthening the skin barrier, soothing and immediate moisture.

• At the dermal level — building water reservoirs, stimulating collagen production and renewing skin architecture.

The combination of micronized hyaluronic acid and micronized cross-linked hyaluronic acid creates an intelligent biological moisture system that mimics youthful skin activity and encourages cellular response processes for extending the function and vitality of the skin.

In the series:

• Light Cream — a light gel-cream for building moisture reservoirs and improving texture, suitable for normal to combination skin; long-lasting hydration, smoothing texture and reducing fine lines, visible elasticity and radiance.

• Rich Cream — for dry and mature skin, combining biomimetic lipids and centella exosome for soothing, increased elasticity, reduced fine lines, significant moisture increase, and improved appearance of dry/mature skin.

• A bio-stimulatory serum for restoring the epidermal barrier, reducing inflammation and promoting cellular renewal.

After Korean beauty brands became a must in the skincare world, the trend reaches haircare. Super-Pharm is launching for the first time in Israel Unove — one of the leading and viral Korean haircare brands, under the slogan Treat your hair like skincare, because haircare is a direct continuation of skincare.

The products launched are among the brand’s most popular and beloved. The innovative formulas are based on a complex of proteins, keratin, amino acids and botanical oils that work to restore the hair’s structure, strengthen fibers and protect from heat and environmental damage. Among them:

• a no-rinse hair ampoule for heat protection;

• a repairing shampoo for damaged hair with a fruity-floral musk scent;

• a deep treatment for damaged hair;

• a heat-protection no-rinse hair shield;

• a hair oil essence enriched with 28 nutrients.

The professional experience accumulated by the development team of “Gideon Cosmetics” over decades has been translated into lightweight and accessible electrical hair-styling tools for home use under the haircare brand JUL, from “Gideon Cosmetics.” In addition, professional care products are being launched and a campaign created with AI.

Among the products:

• A powerful hairdryer with 2000 watts, lifespan of up to 3000 working hours, independent cold-air button, long cable, two nozzles, detachable filter and hanging loop.

• A professional hair straightener with 100% solid flat ceramic plates, with unique technology for achieving straight hair for days; ergonomic handle; fast heating up to 230 degrees that remains stable throughout use — suitable for all hair lengths and thicknesses.

• A professional curling iron allowing adjustment of curl size, with a glossy ceramic barrel, digital temperature display, 360-degree swivel cord, heat-indicator system, comfortable grip handle and built-in safety stand.

For hair repair, JUL Pro 9 Amino is launched — a no-rinse treatment mask with intensive nourishment thanks to 9 amino acids and plant-based keratin, protecting from color damage, chemical treatments and heat, repairing split ends and strengthening the hair structure, for soft, smooth, shiny and easily combed hair, salt-free.

The Italian cosmetics brand Pupa Milano launches Pleasure Lip Oil Nourishing Lip Oil Elixir — a series of nourishing lip oils with fruity scents for a glossy, full and smooth look. The formula contains 81% naturally sourced ingredients and is enriched with active botanical oils for nourishment and softening.

Each shade contains a unique dedicated oil:

• 001 Fresh Watermelon — watermelon seed oil that nourishes, softens, encourages cell renewal and firms.

• 002 Exotic Papaya — papaya seed oil rich in antioxidants, helping prevent premature aging.

• 003 Yummy Strawberry — strawberry seed oil that nourishes and prevents dryness.

• 004 Juicy Cherry — cherry seed oil that softens and provides moisture.

FACTORY 54 CAFE is expanding and opening, inspired by cafés in Milan and Paris, its fourth café at BIG Fashion Glilot, adjacent to the FACTORY 54 BEAUTY store, an investment of NIS 1 million.

The products served were curated similar to fashion and beauty buying: High-quality coffee by the brand mae, committed to quality, fair trade and direct connection to coffee origins and farmers; matcha beverages based on ceremonial matcha from Mix & Matcha; vegan chocolate from Piece of Nature; and best of all — precise pastries from “Dallal,” who created a collection of classic pastries with color elements inspired by the fashion world: Sweet and savory, perfect elephant-ear cookies, chocolate chip cookies and a variety of sandwiches.

FACTORY 54 CAFE was born from the aspiration to bring Israel a standard on par with world capitals, connecting quality coffee, personal service and meticulous design. The branch was designed at top European standards with attention to aesthetics, atmosphere and visual cleanliness creating a harmonious experience across all branches.

The coffee menu is based on specialty coffee beans from mae, specializing in specialty coffee, direct trade and local roasting from high-quality beans imported from South and Central America, 100% Arabica, with varieties processed using unique methods such as natural, semi-washed, honey, fermentations and complex processes making it exceptionally delicious. There are various milks — oat, almond, soy, macadamia and pistachio.

The Italian coffee machines produce cappuccino, espresso, macchiato, cortado, flat white, black coffee, cold brew, filter, Americano, iced Americano, iced coffee and more. A cold-froth machine produces cold foam for new textures in coffee and matcha. You can purchase mae coffee bean packages for home and receive advice from baristas for matching beans to coffee type and preparation method.

In December, a branch will open at TLV Mall, and by the end of 2026, three new branches will open.

Decades of knowledge and manufacturing expertise in skincare brought the global brand Vaseline to launch the luta Glow series, with three body serum-lotions formulated with powerful antioxidants — 10 times stronger than vitamin C — and niacinamide, for a velvety and radiant skin feel.

The NIVEA Q10 series is renewed with moisturizers for firm and elastic skin providing up to 72 hours of moisture, with visible results after only seven days. In the series: Body cream and moisturizing lotion — blue bottle (milk, thicker texture), white bottle (cream, lighter texture), both containing an improved formula with collagen boost and vitamin C, and a brown bottle — cream for a tanned-skin look.

At Metaplim Shop, specializing in complementary-medicine products, over 80 types of essential oils are offered to strengthen physical and mental health for children and adults, for inhalation, massage or as raw material for natural cosmetics.

Natural oils are known as healing, strengthening the immune system and easing the respiratory system.

Recommended oils include:

• Lavender oil — helps reduce stress, improves sleep quality and calms the nervous system.

• Eucalyptus oil — ideal for strengthening the respiratory system, relieving nasal congestion and keeping airways open.

• Peppermint oil — refreshing and stimulating, helps relieve headaches and reduces feelings of fatigue.

The store offers burners, cupping sets, treatment beds, acupuncture needles, sheets, natural cosmetics, shea butters, raw materials and more.

Straight from New York and for a limited time, Shake Shack® Israel introduces a white truffle menu with four premium dishes based on real white-truffle mushroom sauce, combining haute cuisine with accessible fine-casual dining.

The menu includes:

• White Truffle Burger — toasted potato bun with a cheddar cheeseburger topped with white-truffle mushroom sauce and sweet crispy beer-soaked onions.

• White Truffle Chicken Sandwich — crispy chicken with white-truffle mushroom sauce, fresh arugula and pickled shallots on a toasted potato bun.

• White Truffle Shroom Burger — crispy portobello mushroom filled with melted cheese blend, white-truffle mushroom sauce and lettuce on a toasted potato bun.

• Crispy fries with parmesan cheese and rich white-truffle sauce.

For Hanukkah, a limited-edition dessert is launched: Sufganiyot Crumble Shake — layers of rich vanilla ice cream, classic strawberry jam and crispy sufganiyot crumble with powdered sugar.

Roladin launches a collection of sufganiyot with four series, a sweet celebration of creativity, color, flavor and innovation, made from quality ingredients and without preservatives.

This year a new “cloud dough” is introduced, based on a unique recipe that gives an airy, light and soft sensation in the mouth.

In the Classics series — strawberry jam and dulce de leche;

In the Clouds series — chocolate socara, raspberry socara meringue and dulce banana;

In the Iconic series — beloved classics with a new interpretation: Pistachio Paeline, Gold Cookie Cream, and Black Crumble Cookies;

In the Patisserie series — praline in the center of the dough: Chocolate coffee noir, hazelnut chocolate krembo, La Sabrine, berry krembo.

Max Brenner launches a gift collection inspired by Hanukkah symbols, in collaboration with the AKIM association and the Ahinoam Vineyard in the Upper Galilee, which produces extra-virgin olive oil. Purchasing the oil constitutes a donation and is dedicated to the social activity of the Ahinoam Association, which promotes equal opportunities in society. The collection combines chocolate, local craftsmanship and values of giving.

The collection includes designed packages with dreidels, an AKIM Hanukkiah, candles from a business in the Gaza-envelope region, Israeli olive oil, handmade pralines in a special edition, milk-chocolate drops with Nocella cream, milk-chocolate drops with popping candy, and a new napolitans suitcase with mini milk, white and dark chocolates with a “Happy Hanukkah” branded sleeve.

The “Larger than Life” association launches the “We Are All Or Eitan” initiative, offering sweet holiday packages — all proceeds are direct donations to support children dealing with cancer, a simple way to support the association that accompanies the children and their families throughout the year and bring light to children in their most challenging times.