Brand news: It’s hot in the underworld and who will wrap and pamper

Love looking your best even at home? The lingerie brand Femina is launching a homewear collection that will make days at home more pleasant.

The collections: Velvet Seduction – items made of velvet and soft fabrics combined with Eyelash lace, a padded bralette set with underwire that provides support and matching panties, a thong bodysuit and a babydoll set including a tank top and shorts; Winter Lace – items with delicate lace alongside floral textures, bralettes and panties in a variety of sizes, bralettes with removable padding or without padding and a bodysuit; Lace Affair – a romantic collection combining lace and mesh, in shades of smoky pink, oatmeal, dark purple and basic colors. The collection includes two sets of triangle bralettes with built-in inner cups, a bralette with removable cups and a bodysuit combining lace and mesh; Cozy Edit – a pampering collection of three sets, combining caressing comfort and a feminine, romantic touch made of brushed rib fabric and delicate Eyelash lace, soft piqué fabric with satin touches and a buttoned viscose pajama in new winter shades; Home Satin Glow – the Best Sellers models are renewed with amber, denim and oatmeal colors, among the models a long flowing satin dress, a buttoned satin pajama, a babydoll with lace touches and a new set of a bralette without padding and microfiber panties in a satin look; Satin Serenity – a collection made of semi-glossy satin with a grainy texture, among the models a buttoned pajama with long pants, a babydoll set with lace, a cropped tank top with wide pants made of thin crêpe satin, and a striped satin pajama in oatmeal, smoky pink, black and ivory shades; Step Into Comfort – a collection of slippers in natural tones, soft slides, warming felt slippers made of suede-like fabric; Cozy Winter Socks – a socks collection in powder pink, mocha, brown, cream, black and white, combined with stripes, knitted braids and dots, and yoga socks with silicone dots for stable grip, in plain black and black with white stripes, socks with internal fur.

The Laline chain for body and soul care is launching a wrapped, pampering and warming collection that will turn a winter day into a pleasant and calming experience.

The stylish collection was born from the desire to bring a sense of homeliness and comfort to every moment of the cold season, with items that warm the heart and soul, among them: Soft throw blankets, pampering robes, slippers, thermal cups, a heating pillow, an umbrella, candles and diffusers.

The items’ design is elegant and clean in cream, gray, antique pink and bottle green shades, with natural textures. The ambiance products are based on warm, sweet and calming winter fragrances: Patchouli, vanilla, sandalwood and touches of delicate lavender.

The niche fragrance brand New Notes – Mangomina D is launching the scent New Notes – Mangomina D Extrait de perfume, a sensory experience to lift the mood and create a feeling of warm sun rays touching the skin and encouraging an inner glow that brightens the day. The fragrance is fruity and floral with notes of mango, mandarin, yuzu, sea, saffron, rose, patchouli, sandalwood, cashmere wood, nagarmotha, moss, amber, musk and solar-sunshine notes.

Calvin Klein is launching CK One Essence Viva Love parfum intense – a new and bold interpretation of the international iconic fragrance CK One, a gender-free, fresh, sensual and delicate scent that connects natural warmth with contemporary energy of light and love, calling to love yourself, others and the world. It is not just a fragrance, it is a message of universal love, rewritten by those who choose to be themselves, with notes of blood orange, Italian bergamot, organic green tea, recycled musk and natural sandalwood.

The recycled glass bottle in a metallic-transparent finish with colorful Viva Love engraving is a symbol of true love and free connection, in collaboration with the Canadian-American artist Marc Hundley.

To raise awareness for breast cancer, the Ada Lazorgan brand is launching a limited edition of the beloved blush in a pink shade, with 10% of the revenue from product sales donated to the “Gamani” organization, which works for women dealing with breast cancer. The blush has a soft texture that blends naturally into the skin, and it is enriched with hyaluronic acid for smoothing the skin.

The international brand Johnson’s Baby is adding to the “Before Bedtime” series the Johnson’s “Before Bedtime” moisturizing lotion for daily use after bath time, for massaging the baby’s skin, without colorants and without phthalates.

Studies show that the three-step method helps a baby fall asleep faster and sleep for a longer period. It includes: A warm bath to stimulate the baby’s sense of smell and encourage daily touch that may contribute to physical, cognitive, emotional and social development; a daily massage-touch improves sleep quality and duration; quiet time – the close bond with the baby helps them breathe calmly and sink into sleep.

If there is a must-have for hair, it is serum. The Klenor brand laboratories developed a revolutionary serum with a delicate scent of perfumed cleanliness and white flowers, combining 3 powerful ingredients: Argan oil – Moroccan gold, rich in vitamins; nourishing and soothing organic hemp oil; and hyaluronic acid that provides deep hydration – a winning combination that gives the hair exceptional shine, velvety touch and a healthy look.

The company Alphamedix is launching Rejuran – a Korean treatment, the next generation of regenerative medicine, developed by the Korean Pharma Research and representing a breakthrough in the field of aesthetics, advocating repair instead of filling. The revolutionary approach lies in polynucleotides – natural DNA molecules extracted from wild salmon with 97% genetic similarity to human DNA, aimed at repairing cells, reducing inflammation and promoting tissue healing – a process that gives the skin high restoration and rejuvenation ability. The bubbles created during the treatment disappear within 48 hours. The skin tissue improves from within in a biological process that repairs damage at the cellular level. The therapeutic indications include: Fine lines and wrinkles, pigmentation, scars and acne scars, rosacea, restoration of the delicate area around the eyes, improved elasticity and glow, and improvement of dry and thin skin.

The Leumit group is entering the fintech industry and launching Shaveh Finansim – an innovative platform for managing all funds, insurance and savings in simple, digital and fully transparent language, and access to all personal financial data, which provides a holistic view that enables informed decision-making and time saving.

The platform offers a connection to open banking that allows the customer to see all accounts, savings and investments in one place, compare data and identify savings opportunities. The app connects to the “Insurance Mountain,” so all personal insurance and policy data are available in a centralized and convenient way.

Among the main services: Immediate access to all personal financial data, a holistic view that enables informed decision-making, monitoring interest rates, fees and credit score, receiving objective improvement recommendations, opening a bid for a loan, insurance or pension product, where various bodies are required to offer the best conditions. The information is private, and the service is provided under the supervision of the Ministry of Finance, the Securities Authority and the Bank of Israel and meets the highest information security standards.

As part of the cultural events series held by the Ofer Ramat Aviv Mall, which hosts leading lecturers from various fields, on 18.11 Dr. Ronit Almog, a senior gynecologist at Ichilov Hospital and head of Ichilov aid – the humanitarian aid branch of the hospital, which sends delegations of doctors from Ichilov Hospital to developing countries including Myanmar, Nepal, India, Guatemala, Brazil and more – will be hosted.

In the event held in collaboration with the lingerie chain JACK KUBA, which sees deep importance in dealing with health, awareness and women’s empowerment, the women will enjoy a lecture on women’s health, a lecture and photos from Almog’s journeys, and will be pampered with a gift from Jack Kuba.

The growing cottage cheese trend led the Café Greg chain and Tnuva to launch a collaboration in which they developed an experiential menu offering a different twist on cottage cheese, and an approach that incorporates cottage cheese in a variety of hot and cold dishes that can be eaten all day. Among the dishes: Cheese and cottage arancini – arborio rice cooked for a long time, cheeses and cottage in a crispy coating on cottage cream, tomato salsa and herbs, reduced balsamic, olive oil and parmesan; Cacio e pepe – wide pasta in garlic butter, cottage, parmesan and crushed black pepper; Cheese and cottage tartare – cottage, mozzarella fresca, crumbled Bulgarian cheese, crushed tomatoes, radish, green leaves and olive oil, alongside market vegetables, olives and za’atar mozzarella bagel; Butter honey cottage – butter brioche, lightly seared, with honey, cottage and crushed pistachio.

The menu is served in all Greg chain branches during the month of November, so hurry so you don’t miss it.

Elite candies from the Strauss Group are launching a nostalgic edition of “Hayal Hayelet” chocolate and leading a value-driven and emotional initiative in collaboration with the Friends of the IDF Disabled Veterans Organization, connecting the values of community and appreciation to a beloved Israeli brand, with the aim of raising awareness and recruiting support for the rehabilitation of IDF wounded – part of the revenue from the chocolate sales will be donated to the organization, also available via scanning a QR code on the package.

The edition was relaunched in the jubilee year of the State of Israel and remained in the public’s heart as a nostalgic symbol of the Israeli spirit of the past.

The Para chocolate brand is launching So Much – a chocolate series offering a rich, exaggerated and pampering chocolate experience, based on strategic research that found that the ideal chocolate experience is created in a precise balance between 3 textures: Creamy – generous cream layers; Chunky – large chunky additions; and Crunchy that gives a twist to every bite. The series includes: Excellent milk chocolate with vanilla cream and chocolate-flavored cookies; excellent milk chocolate with cornflakes milk cream; and caramelized blondie chocolate with salted caramel cream and pretzel. The series was born in a multi-stage development process that lasted several months, based on market insights of the Israeli consumer, and collaboration between development, marketing, technology and innovation teams.

The Taami brand is expanding with the launch of Taami X – a new category of chocolate snacks offering a young and especially crunchy chocolate experience full of additions, including caramelized popcorn, cornflakes and salted caramel cream, pretzel and cookie and nut cream. The innovation of Taami X lies in the combination of flavors and the fact that it was created with teenagers and young adults who were partners in the development process.

Elite Coffee of Strauss is launching special-edition coffee capsules that bring the scents and flavors of winter: Caramelized pecan, with a deep and slightly bitter nutty taste, balanced with caramel sweetness – a harmonious combination and a cappuccino-like dessert experience in every sip – strength level 07; and also Chai Masala-flavored coffee capsules making a comeback, combining quality coffee and a rich spice blend, for a cappuccino inspired by the traditional Indian tea – balanced and delicate strength level 06.

The Doritos brand of Strauss is launching for the first time a new flavor – Doritos Garlic, developed with a group of Gen Z youth and the marketing and content agency teenk, specializing in understanding and motivating teens and young adults. A team of 13 young men and women from diverse backgrounds and sectors learned the brand’s qualities and world, tasted, refined and cracked.

The Achva company is entering the savory cookie market for the first time and is launching a cookie series under the Achva brand – Middle Eastern cookies. The cookies are oven-baked, without preservatives. The texture is crispy on the outside and crunchy on the inside, with the quality of homemade baking. Available in 3 flavors: Classic, garlic-onion and za’atar.