Shoes

The 2026 comprehensive guide to footwear longevity: Expert preservation strategies

“In 2026, smart shoe care turns footwear from disposable fashion into a long-term investment that preserves value, comfort, and sustainability.”
H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

ASICS

Brand news: Who brought Venice to Israel

Body Shop

7 items we loved this week


The hottest sneakers take center stage

The hottest sneakers on the market right now are taking center stage in a fashion shoot that moves between luxury brands and street style.

 ASICS

Racing to the shelf: The new sports products launched this week

ASICS launches the NOVABLAST™ 5 with enhanced cushioning, lightweight materials, and a redesigned structure for a more stable and comfortable running experience.

 ASICS NOVABLAST™ 5

These shoes are a danger to the public – and not at all because of their platform

Black shoes on a platform that will be perfect for the upcoming season, a transparent brow gel that won’t crumble into white particles, and five more items we loved this week.

 Platform sandals from SANDALIKA

Pit House and HOKA in a first collaboration: a new running community in Tel Aviv

HOKA and the Pit House group announce an exciting collaboration in which the two are establishing a new running community in Tel Aviv accompanied by a unique and professional training experience.

 Sheli Zehavi, Co-owner of the Pit House group and Meir Kanner, CEO of the Sports Division, Tamuz Group

Sara Kori’s T-shirt and a diamond choker for almost nothing

We found a necklace set with sparkling crystals and a reddish heart at the center that will elevate any basic look, and 6 more items that we loved this week.

 Pilpeled & Sara Kori T-shirt

SKECHERS sports brand launches the GLIDE STEP collection

The company says: "An amazing comfort experience with every step."

 SKECHERS women, NIS 449.9

Holiday sale at SKECHERS: 20% off a selection of footwear and apparel on the website

The sports and lifestyle brand SKECHERS is offering a holiday sale with a 20% discount on a selection of footwear and apparel for women, men, and children.

 SKECHERS women - NIS 255.9

For the first time: Decathlon shoes to hit the NBA court

Decathlon announces a partnership with Alex Sarr, the rising star of the Washington Wizards. Sarr will join the research and development teams to develop basketball shoes and apparel.

 Alex Sarr

Basketball, lifestyle - and the Teenage Mutant Ninja Turtles: Puma's collection

Cowabunga. Puma launches a capsule collection in collaboration with the Teenage Mutant Ninja Turtles (TMNT) – combining basketball and lifestyle lines.

 Puma x TMNT, NIS 699

At a festive event: ASICS launches the new GEL-NIMBUS™ 27 running shoes

The Japanese brand ASICS launched the new GEL-NIMBUS™ 27 running shoes at a festive event at the brand's flagship store at Tel Aviv Port. The event included an inaugural run with the new shoes.

 ASICS launches the new GEL-NIMBUS™ 27 running shoes