Shoes

The 2026 comprehensive guide to footwear longevity: Expert preservation strategies

“In 2026, smart shoe care turns footwear from disposable fashion into a long-term investment that preserves value, comfort, and sustainability.”
H&M

It’s not that we need these shoes, it’s that daylight saving time forced us

ASICS

Brand news: Who brought Venice to Israel

Body Shop

7 items we loved this week


Skechers launches the most colorful shoes of the summer – and here are the prices!

Skechers launches a bold new UNO campaign with vibrant colors and tech features. Prices: NIS 179–379. Watch for it on TV and digital platforms.

 Skechers, 350 NIS

Shoes with a statement: A colorful new campaign for Skechers

SKECHERS launches a colorful, powerful, and bold campaign for its global best-selling collection – the UNO.

 Skechers for women, NIS 350

Archaeologists uncover gigantic Roman shoe at Magna Fort in England

Specialists believe the unusually large shoe belonged to a soldier of notably large build, uncommon in the archaeological records of the time.

 Archaeologists uncover gigantic Roman shoe at Magna Fort in England.

Yassou on Frishman: The Greek Sandals brand has moved to a new location

Greek Sandals has changed its address, and along with the refreshed location comes a deepening of the beautiful story behind its brightly lit flagship store.

 Greek Sandals's new store on Frishman Street

From the wardrobe to the bathroom shelf: Men, here's how to survive the summer

In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.

 Diesel

It took time, but it happened: We found the dream bag for summer

Two days of continuous walking led us to the conclusion that the following shoes are the most comfortable we’ve ever worn - and 6 more items we loved this week.

 Straw clutch by Furla

Brand news: A nighttime revolution and the poetics of intimacy

An inspiring collaboration, a night treatment, Italian-inspired fashion, a deep interpretation of an iconic scent, products inspired by surfers, facial mousse, and more new products.

 When art meets fashion

Protecting children inside and out

As part of a collaboration between the two companies, an animated video by Srutonim has been produced on the topic: Protecting Children Inside and Out.

 Gali's children's collection for summer 2025

Especially for Shavuot: This sports brand is wearing white

The international sports and lifestyle brand SKECHERS launches a white sneaker collection that upgrades any outfit effortlessly.

 SKECHERS women, NIS 279

Being Harry Kane: The Israeli footballers' national team campaign

Skechers launched the Electrum collection in Israel. A series of Israeli footballers became ambassadors, like the Bayern Munich star.

 Guy Melamed