Shoes

Brand news: Who landed from Brazil and a 360-degree fashion experience

Brand worlds connecting, underwear hits the street, smooth and safe, a nocturnal scent, light for the face, and when Italy arrives in Israel.

PUMA
ALDO Bridal Collection.

Bridal shoes you’ll want for your wedding walk

®UGG

Brand news: Who landed from California and who moved up a floor

Hoka Mach 7.

Advanced HOKA Shoes, Kleenex for allergens, and a smart bottle – everything new on the shelf


The platforms made a comeback and they are here, big time

Platform shoes were the ideal shoes that every woman had to have in her wardrobe a decade ago. Now they are back, and we found some especially great ones for you.

FitFlop for Originals - NIS 349.90

Forget heels – spring’s hottest trend is already here

Flat shoes are making a big comeback in דpring 2026 – not as a compromise for comfort, but as a leading fashion choice, with ballet flats, loafers, and Mary Janes dominating runways and streets.

PURPLE, Riviera shoes, NIS 78.

Egoz Hakfar launches chop stick premium Asian series in Israel

Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.

Chop Stick Egoz Hakfar.

The 2026 comprehensive guide to footwear longevity: Expert preservation strategies

“In 2026, smart shoe care turns footwear from disposable fashion into a long-term investment that preserves value, comfort, and sustainability.”

It’s not that we need these shoes, it’s that daylight saving time forced us

The clock change led us to fill this week’s cart with quite a few colorful pieces – from dizzying red heeled sandals, to greenish matcha soap, and a lime-hued Furla bucket bag.

H&M

Brand news: Who brought Venice to Israel

We discovered how you can jump to Amalfi, when nature enters the home, running on a cloud, the brand that put magic into a glass, taking care of female fighters, and the pizza that compensates.

ASICS

7 items we loved this week

An asymmetrical dress at a killer price, the new shoes from Adidas inspired by the brand’s veteran model, a mask from the hair brand we have long been seriously addicted to, and more.

Body Shop

7 items we loved this week

War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.

Castro

Physicists pinpoint mechanism behind familiar basketball shoes squeak

Analysis showed that tiny regions of the rubber momentarily detach and reattach to the surface thousands of times per second

A woman sleeping with her shoes on

Fashionable comfort shoes at great prices

The comfort shoe brand Hush Puppies with a women’s collection that includes soft insoles, foot support, and flexible, lightweight soles.

The comfort shoe by Hush Puppies