Hasbara

The filings reveal that a firm called Bridges Partners LLC has been hired to manage an influencer network under a project code-named the “Esther Project.”

If Israel raises its voice with confidence and persistence, its light will break through, its righteousness will be seen by the nations, and its glory acknowledged even by kings.

Executive director André Lajst explains how StandWithUs Brazil engages Portuguese speakers worldwide on Israel, antisemitism, and the Israeli-Palestinian conflict.

Hasbara is reactive: If Israel does something and the world criticizes it, the government’s response is to counter with effective hasbara.

Instead of wallowing in self-pity, Zionists should reconceptualize their approach.

The initiative, which will see the inclusion of over 5,000 participants overall, is being led by the Foreign Affairs Ministry and Minister Gideon Sa'ar.

Public diplomacy in Israel has been an issue that no one has known how to handle successfully.

According to Israel Police, "a report was received about a brawl between drivers on a road in Jaffa, during which sounds of gunfire were heard—no injuries were reported."

Just like at this war’s seven military fronts, the battle over the narrative is one that Israel cannot afford to lose.

Students stand where terror struck, listen to the voices of residents, soldiers, survivors of terror and their families, and walk through towns scarred by war.

Gideon Sa’ar was quoted as terming hasbara a “consciousness warfare.” It could be that it is more. I would say it is cognitive warfare. And in war, much should be considered “fair.”