Clothing
After years without a branch in the north: Long-standing swimwear brand arrives in the Krayot
Israeli swimwear brand Gottex opens a new store in Kiryat Ata, its only dedicated branch in northern Israel, offering the full summer collections.
KARL STUDIO is expanding: Launching a new flagship branch in Midtown
From the mat to the street: Lululemon redefines what you wear to pilates
From paratroopers officer to designer: Inbar Noy launches a fashion brand in the midst of war
Not wearing it yet? This is the color that will take over closets in 2026
After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.
From the south to Washington: Minkowski’s anemone dress set to conquer an international stage
Designer Yaron Minkowski was selected to present a work inspired by October 7 at an international exhibition in Washington with designers from 50 countries, conveying memory, pain, and hope.
The 15 most beautiful dresses from Zara for the holiday
With the opening of the spring season and with it the Passover holiday, we dove straight into the online shelves of our longtime friend Zara, and gathered for you 15 festive purchase options.
The brand complex you won’t be able (or want) to leave
Factory 54’s new 2,000 m² Ramat Aviv space, inspired by Europe, showcases top brands with an investment of approximately NIS 30 million.
7 items we loved this week
An asymmetrical dress at a killer price, the new shoes from Adidas inspired by the brand’s veteran model, a mask from the hair brand we have long been seriously addicted to, and more.
The new romance: The SEPPHORA 2026 collection by Eisen Stein Studio
The SEPPHORA 2026 collection by Eisen Stein presents a spectacular combination of modern romance and classic elegance.
7 items we loved this week
War or no war, we continue to focus on what we are good at: Shopping. A spring dress with a dash of cautious optimism, cat-frame sunglasses, a purplish oversized sweatshirt, and more.
Don’t wait for summer – how to organize your closet and make room for light clothes
Extended time at home offers a chance to organize your closet, free space for lighter clothes, and create an efficient storage system to keep things tidy all summer.
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
We found the most comfortable bras to sleep in and to go down to the shelter with
From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.
