Clothing
The brand complex you won’t be able (or want) to leave
Factory 54’s new 2,000 m² Ramat Aviv space, inspired by Europe, showcases top brands with an investment of approximately NIS 30 million.
7 items we loved this week
The new romance: The SEPPHORA 2026 collection by Eisen Stein Studio
7 items we loved this week
Don’t wait for summer – how to organize your closet and make room for light clothes
Extended time at home offers a chance to organize your closet, free space for lighter clothes, and create an efficient storage system to keep things tidy all summer.
Shopping for the soul: A chic transitional knit and a Chanel body oil
The weather managed to confuse us, but we quickly got back on track: A short knit in a creamy shade for the coming days, a mask for redness, and 5 more items we loves this week.
We found the most comfortable bras to sleep in and to go down to the shelter with
From the leopard-print one for NIS 20 at Urbanica, to the ultra-excellent lingerie of Liliblum – We took care of all the women here for self-gathering and support during an emergency.
Doing “The Godfather” at Tommy Hilfiger’s house? Almost
A supermodel, Schwarzenegger’s son and his girlfriend, and the star of “Emily in Paris” – all together on the same Tommy Hilfiger set, for the Spring 2026 campaign. What’s new?
Eat this: The pajamas with the fries print conquered us
Limited-edition McDonald's family pajamas, kids & adult sizes, delivered to a pickup point, with a digital campaign featuring Omer Levy.
Praying for a little more cold so we can manage to wear this denim jacket
7 items we loved this week - an amazing denim jacket, a rare concealer, Sack's balloon pants, a skincare experience inspired by the Korean philosophy of balance, and more.
Not just boots: UGG changes direction with a new men’s collection
Central Cee and Su Yiming lead UGG’s new campaign. The Otzo Clog model and the Lowmel sneakers redefine men’s comfort and style – and this time, it’s not only about the classic boot everyone knows.
Velvet makes a comeback with jeans and sneakers – how to wear the classic fabric today
After years of being associated with special occasions, velvet returns in a fresh version, and you’re invited to pair it with pieces from your wardrobe – from jeans to sneakers.
ba&sh goes online: French fashion brand launches Israeli website
The French fashion brand has in recent years attracted an Israeli female audience, making it a well-known and beloved name even among local fashionistas. The latest news: An Israeli online site.
The brand every man who understands fashion has been waiting for has landed in Israel
CELINE, the iconic French fashion house, is arriving for the first time at Factory 54 with its men’s line. This is a statement of a new standard for the Israeli man seeking true luxury.
