Beer
New on the shelf
A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.
New Israeli craft beers tell stories of war, recovery, and creativity
From Korean beauty to pear beer: Launches that bring a little excitement to life
Israel’s tastiest news and everything new on the shelves
All about beer: A serious, ancient craft, built on science, expertise, and deep love
Proverbs 31 says, in one translation, “Give beer (sheichar) to those who are perishing, wine for those who are in anguish.”
10,000 years ago, people were brewing rice beer in China
Fungal residues were found in higher concentrations in globular jars used for preparing alcoholic beverages.
Who has it better, beer or wine lovers? Researchers have a decisive answer
significant dietary and lifestyle differences among alcohol consumers based on their drink preferences.
Brand news: 30 years of fashion, surprises, and winter delights in Israel
From innovative lingerie to a winter-inspired collection, eco-friendly blockbuster cosmetics, and a tribute beer, Israeli brands are gearing up for the season with exciting launches.
Alexander's new lager now available nationwide
Alexander Brewery's popular 'Alexander Lager Fest' has transitioned from a special edition to a regular offering, available in leading stores and bars across Israel.
Weekend drinking recommendations
After weeks of blurring the lines between weekends and holidays, weekend recommendations are back and hotter than ever.
Beer and snacks: The perfect pairing? A tasting experiment
A group of beer lovers came together to determine which snacks pair best with popular beers, from classic Israeli lagers to more exotic brews.
Sukkot 2024: Wineries, breweries, and festivities
Where will you be during Hol Hamoed? If you haven't decided yet, check out the list of Sukkot events we’ve compiled for you.
New products on the shelf: Indulgence at its best
New product releases include indulgent cereals, vegan snacks, refreshing beverages, and unique syrups, bringing exciting flavors to the shelves from Israel’s top food and beverage brands.
A life of joy and beer: Oktoberfest's foam party
Cheers, and Frost!
