Beer

New on the shelf

A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.

Friends mugs at McDonald’s
The brewer of four Shomron beers says that brewing is what cured him from post-trauma after many years of active combat duty.

New Israeli craft beers tell stories of war, recovery, and creativity

UNOVE

From Korean beauty to pear beer: Launches that bring a little excitement to life

Pear Beer, Shapira Brewery

Israel’s tastiest news and everything new on the shelves


Hamburg restaurant celebrates 15 years with unlimited toppings for NIS 88

Hamburg's long-standing burger bar in Rehovot marks its 15th anniversary with a special "on paper" menu, offering a main dish and unlimited toppings for NIS 88.

 Hamburg Restaurant

The unique complex that will be established in the south

Israel's first beer garden complex within a nursery at ADGARDEN shopping center, part of Ishpro - Tnuport's NIS 50 million renovation project.

  The launch of the Foodtrucks complex

A sweet revolution: Cookies that tell a story

From mysterious night fragrances to curly hair innovations—an overview of the refreshing new products in the Israeli consumer market.

 Kinderini by Ferrero

Israeli craft beers for the Jewish New Year

A roundup of some of the beers made by Israeli craft breweries ahead of the High Holy Days

 THREE OF the four new core beers from the Schnitt Brewing Company.

M&H Distillery launches limited edition whiskey-soda cans

M&H, Israel's oldest whiskey distillery, introduces a refreshing blend of whiskey and soda in 250 ml cans, joining the global RTD trend.

 M&H

Vermouth in the morning: Weekend drinking recommendations

Osnat Gueta reveals where you can enjoy a morning drink on Saturday and recommends an international wine tasting, a delightful beer, a refreshing rosé, and tequila for connoisseurs.

Hakosit

Tuborg launches new beer for the Israeli summer: Tuborg Gold

A golden, refreshing lager in a limited edition, crafted especially for the Israeli summer • 5% alcohol, with malty sweetness and crisp bitterness • Available in six-packs and 330 ml bottles.

 The new beer features a malty sweetness combined with a crisp and refreshing bitterness and contains 5% alcohol

Popular beers and weekend drink recommendations

A robust beer, a perfect summer single malt whisky, and a Cretan white wine—everything you need to enjoy another weekend of waiting.

 GEMS 8.8

Brand news: Fashion at the port, sunless tanning, and beers for soldiers

Get a tan without the sun, Kylie Jenner launches, shop and relax at Tel Aviv Port, British brand arrives in Israel, versatile oil, hair care products, beer celebration, and many more new products.

 SACK'S summer collection

Making beers in memory of those killed on October 7

'Viewing the students’ creations strengthens our personal and community connection to the tragedy and creates opportunities for actual healing.'

 THE DESIGN for Fish Beer was the work of Rotem Moryosef, in memory of Amir Fisher, who fell defending Kfar Aza on Oct. 7.