Italian Summer

After more than two decades of global success, the luxury brand Dolce&Gabbana refreshes its iconic Light Blue fragrance line, offering an upgraded version with a new formula that lasts up to 16 hours. It’s designed to appeal to younger audiences, with new packaging that adds a bold, Mediterranean layer to the Light Blue line. Both perfumes share the same color—an expression of a gender-updated design language.

The brand also launches a new romantic fragrance—Capri in Love—which invites everyone to fall in love with Italy again. Inspired by Italian Maiolica prints, the fragrance comes in two versions: For women and for men—both inspired by the island of Capri.

The campaign features Italian supermodel Vittoria Ceretti, who has graced the covers of Vogue, Harper's Bazaar, and Elle, and led campaigns for Chanel, Versace, Fendi, and Valentino, alongside British actor Theo James, star of The White Lotus.

The romantic campaign was shot amid the breathtaking scenery of Capri.

 Dolce&Gabbana (credit: PR abroad)
Makeover for Makeup

33 years after M.A.C launched the iconic powder foundation The all-new Studio Fix Powder Plus Foundation, the brand introduces a new formula offering significant improvements while preserving the product’s beloved benefits. Created for makeup artists, M.A.C continues to be a beacon of innovation and quality, adapting its products to the evolving needs of consumers.

The upgrade includes 71 new shades for every skin tone and updates to existing shades to match the Studio Fix Fluid SPF 15 foundation; a refill system that reduces plastic use by 45%; a lightweight talc-free silky base with coverage that doesn’t flake or crease; color that doesn’t fade or shift for up to 12 hours without streaks; oil and shine control for up to 24 hours; instant pore-blurring effect; suitable for all skin types; non-acnegenic; water-, sweat-, and heat-resistant.

 M.A.C (credit: PR abroad)
Appreciation and Thanks

Before you rack your brain over what to get teachers, here are two ideas: Laline offers a collection of gifts that do good for the body and soul, featuring a new brand design and two beloved scents: Vanilla Pink Pepper and Frozen Pear. The line includes: Bath and body foam, body cream, hand cream, whipped body cream, body soap, soufflé cream, butter cream, body oil, body mist, scrub, perfume, aroma diffusers, candles in various sizes, scented car stone, toiletry bags in different sizes and styles, and a variety of impressive gift sets.

The Max Brenner chain launches a new indulgent gift collection of designed gift boxes combining handcrafted premium chocolate with body care products based on cocoa butter. Among the designed boxes: Sweet Thank You, Summer Love Break, Sweet Break Muse, Dream 27 Pralines, Bursting Heart, and A Chocolate Love Story.

 Laline and Max Brenner (credit: IDAN MALKA, Studio Details)
Real Man

The men’s facial care brand L'Oréal Men Expert launches for the first time the Derma Control skincare line, based on a new formula that fights acne and pimples and offers a complete skincare routine for men.

The line includes:

A serum to improve the appearance of blemishes, pimples, and post-acne marks. Contains 3% niacinamide + salicylic acid.

A facial cleanser that purifies the skin and reduces the appearance of pores, for a matte look. Contains 2% salicylic acid + niacinamide.

A moisturizing cream with SPF30 that provides an all-day matte look and reduces pore appearance. Contains 2% niacinamide.

An S.O.S. cream that fades pimples and blemishes overnight. Contains 5% niacinamide + 34% glycolic acid.

 L'oreal Men Expper (credit: PR abroad)
Katzuf – Drink and Donate

If you haven’t flown to Korea, Azrieli Sarona is launching Katzuf—a Korean coffee shop operating this week until Friday. It’s an initiative by Nadav Bornstein in collaboration with the NESCAFÉ coffee brand, bringing to Israel the drink that went viral on TikTok and in Seoul coffee shops.

Katzuf is a chilled coffee based on airy NESCAFÉ Taster’s Choice foam, whipped in front of visitors using nonstop mixers. The foam forms the base of an airy drink with bold coffee flavors, served with exciting toppings.

After hundreds of tests, they perfected a fluffy cloud-like drink that remains airy even after adding milk and toppings. Alongside the coffee, you'll get a Dalgona cookie with a challenge inspired by the popular Korean game—extract the shape without breaking the cookie. A needle will be provided for on-the-spot participation.

What awaits you?:

Classicatzuf – dusted with powdered sugar and coffee

Shokatzuf – chocolate cream and dark chocolate bits, topped with milk chocolate powder

Cookikatzuf – finely crushed cookies topped with cookie crumbs

Cocokatzuf – dulce de leche, coconut flakes, and alfajores cookies topped with alfajores bits

All profits will be donated to the “Wrapped in Love” association, which supports children who lost a parent on October 7, providing them with financial grants and opportunities for personal growth.

 Katzuf (credit: BOAZ LAVI)
Mezuzah in Tribute

Studio Concrete Bakery, in collaboration with artist Flipidi, launches Lavi—a new, powerful, and emotional mezuzah case born during the days of war and inspired by its name—“Like a lion.”

The mezuzah design draws from the IDF emblem, incorporating elements of Israeli identity: At the ends, a Star of David symbolizing protection; in the center, a sword merging with the letter Shin of “Shaddai”—a symbol of faith and protection; and on the sides, olive branches—a hint of hope and peace even in times of struggle. The mezuzah case is handmade and produced in a special edition.

 Mezuzah in Tribute (credit: PR)
Sweet Sunrise

Nutella—the iconic cocoa and hazelnut spread—launches a limited edition inspired by Israeli sunrises: Five 900g jars, each featuring a photo of a sunrise from a selected location in Israel. The spread offers its unique taste made with quality ingredients and a passion for excellence.

Alona Stroud, Nutella Brand Manager at Ferrero Israel: “With the ‘Good Morning Nutella’ edition, we wanted to celebrate the small moments that connect families. Nutella has been a part of family mornings for generations. This edition adds an extra layer of magic to those moments with wonderful taste and breathtaking views.”

Nutella
Nutella (credit: PR)

Drinking Nostalgia

The veteran German beer brand Weihenstephan launches in Israel the Kristall Weissbier – a clear, refreshing, and light wheat beer that brings with it the aromas of ancient tradition. This is a filtered version of the classic wheat beer, with an alcohol content of 5.4%.

The Bavarian brewery Weihenstephan has been operating continuously since the year 1040 and is considered the oldest still-operating brewery in the world. Generations of brewing tradition have, in recent decades, met innovations in filtering and brewing techniques. Kristall Weissbier is an excellent example of a light-bodied wheat beer with a floral aroma, particularly suited to the Israeli summer.

 Weihenstephan  (credit: PR abroad)
Black and Powerful

Sano launches a new package of Automatic Fresh – the automatic air purifier device returns with a new black design and two new refreshing and concentrated fragrances: Secret Garden and White Blossom.

The package includes a stylish automatic device suitable for a wide range of rooms and spaces, and a refill that disperses fragrance into the space every 9, 18, or 36 minutes by personal choice, and a 250 ml Secret Garden refill and a pair of batteries. The White Blossom refill can be purchased separately.

Sano
Sano (credit: PR)