Brand news: When the Amalfi Coast arrives in Israel and the Alps serve as inspiration

The Lacoste FW25 collection takes its signature sporty-elegant fashion code to the Alps, where a new language of relaxed luxury is born. The brand continues to lead the quiet luxury trend, proving that even the foundation of a sporty garment holds fashionable potential.

The brand, which began as a men’s line, continues to expand its women’s line. The tennis heritage continues to showcase its timeless features, including pleats. In 1973, René Lacoste upgraded the outfit of tennis player Suzanne Lenglen, designing for her a tennis dress with a V-neck and pleated skirt—the first element designed specifically for women. Following the pleated skirt and dress, this season comes the Lenglen bag with pleated folds, claiming its place as a fashion icon.

The iconic polo look with the crocodile logo continues to shine, along with oversized wool vests inspired by the 1970s, checkered button-down shirts, pleated skirts, hats, shoes in nude, khaki, cream, pastel tones, and of course, Lacoste green.

In the men’s collection—classic jackets in camel and black, tailored sweatpants with a balance of precision and comfort. The collection includes V-neck knits in green and white inspired by tennis courts, wide corduroy pants, and long polo shirts worn layered. Among the must-have items: A short camel coat, polo shirts, hats, and sneakers.

The lingerie brand Jack Kuba proves this season that it is much more than an underwear brand, expanding its fashion and accessories line with shaping dresses, suits, perfect jumpsuits in black, white, green, nude, powder shades with luxurious lace finishes, which long ago moved to center stage and are worn as dresses. Sets made of velvet, modal, chenille, knit fabrics, pants and faux leather coats, scarves, bags, and fashion jewelry.

For a perfect total look—the pieces the brand has specialized in for years: Bras up to cup G in chocolate, espresso, mocha, antique pink, and smoky pink shades, in various cuts and fabrics such as luxurious lace, embroidery, lurex, and more. Among them: Balconette bras, smooth T-shirt bras that are invisible under clothes, minimizers for large busts, push-up, wire-free bralettes, and strapless bras that adhere to the bust. The season’s stars are the pantyhose—basic silk-touch tights in nude, dark brown, and black; thin black transparent tights with a warm inner thermal layer in nude color; tights in ivory, smoky blue, forest green, cocoa, and deep red.

The luxury niche perfume brand Juliette has a gun introduces Powder Love—a new fragrance for women, which its creator, Romano Ricci, said was inspired by his thoughts. A new fragrance he imagined as a dream made of clouds of cotton candy, soft marshmallow, and baby-powdered skin. Powder Love is a nostalgic scent irresistible to the inner girl within every woman. A dreamy perfume that wraps the body in elegance and sends the mind floating in a sweet fantasy. The powdery gourmand fragrance includes notes of marshmallow, cotton candy, sugared almond, orange blossom, tonka, ambroxan, and powdery musk.

The luxury perfume brand Memo, which captures and recreates experiences from magical places around the world, this time takes us to the Greek sea, to the royal rocks and turquoise waters of Zakynthos—a place where the depth of the sea and sky meet and merge anew. Notes of lavender, fresh bergamot, musk, mandarin, rosemary, neroli, Indonesian patchouli, ambrox—a rare gray amber ingredient, and petitgrain.

The French dermo-cosmetic brand Uriage launches the Bariéderm Cica series, offering five products developed for treating dry and cracked skin, including a protective lip balm for dry lips, an ointment for cracks, fissures, and skin lesions, and various multipurpose solutions—a copper-zinc cream that soothes and repairs mild skin damage and external irritations; a copper-zinc cream with added sun protection; and a restoring and protective hand cream.

The Japanese skincare brand SHISEIDO launches a powerful lifting and firming eye cream offering a comprehensive solution for signs of fatigue and aging in the eye area, combining active ingredients and groundbreaking technologies for fast and strong results. Among the innovations: Retinol ACE—adapted for the sensitive skin around the eyes and helps reduce wrinkles; SafflowerRED™—a technology based on an extract from a rare Japanese flower that strengthens the skin’s renewal ability and provides a firm and radiant appearance; ReNeuraRED™—a dermatological neural system that helps accelerate the skin’s responsiveness and internal renewal; MicroVitalizer™—a technology that helps protect healthy cells and neutralize cellular aging processes.

The cream comes with a unique massage tool inspired by Japanese shiatsu techniques. The tool helps stimulate microcirculation, reduce puffiness, and enhance the cream’s effectiveness.

Mahut, by Dr. Marina Landau, launches an eye cream from the Supcerat Eye Repair skincare line—a breakthrough active product for refreshing and rejuvenating the delicate skin around the eyes and restoring the epidermal barrier. It works to blur dark circles and wrinkles and reduce puffiness under the eyes. The cream improves blood flow and reduces lymphatic congestion around the eyes, restoring and strengthening the skin’s natural protective layer. At the core of the formula is the exclusive Supcerat complex, developed by Dr. Landau, composed of ceramides, peptides, and a powerful antioxidant, clinically proven to be highly effective in repairing and strengthening the epidermal barrier.

The Italian makeup brand Pupa Milano launches Vamp! Marker Duo—a dual-ended marker. On one side, a Lip Marker in a water-based formula enriched with hyaluronic acid that provides a natural matte and lightweight finish; on the other side, a gloss oil based on botanical extracts and coconut oil that soothes and nourishes the lips with moisture. Three magical ways to use: Coloring with the marker for a natural matte look, shine with the gloss, and a combination of both for a multi-layered effect.

Available in nine shades inspired by fresh tastes and scents: Vamp! Marker Duo Watery Nude, Frozen Rose, Grape Juice, Spicy Raspberry, Cherry Granita, Dragon Fruit, Red Potion, Orange Sorbet, Jelly Coral.

Nivea Soft Daily UV SPF15—the familiar Soft cream is now launched in an SPF15 version. A multi-purpose moisturizing cream for face, body, and hands with UVA+UVB protection, providing refreshing moisture for up to 48 hours. The texture is light and non-greasy.

The Tel Aviv restaurant Noema will transform for the coming week into “Villa Amalfi,” as Malfy Gin—a super-premium gin from the southern Italian coast—takes over the restaurant for an Italian celebration of flavors and colors, alongside a cocktail menu based on the gin. It is an Italian dry gin produced by cold distillation—a sophisticated method that allows evaporation at low temperature to preserve aromas and flavors in a fresh and natural way.

Malfy is made from natural ingredients, focusing on citrus fruits from the Amalfi and Sicily regions, and pure, high-quality water from northern Piedmont, giving the gin a soft, refreshing, and clean texture.

The brand comes in several expressions, each offering a different citrus taste experience: Original—a classic gin with a precise balance between juniper and citrus from the Amalfi coast; Con Limone—based on lemons grown in Amalfi, with a sharp and refreshing taste; Rosa—a pink gin based on grapefruits and lemons grown under the gentle sun of Amalfi, fruity and tangy.

For the pop-up, a cocktail cart and a lemon dessert station filled with lemon sorbet ice cream were set up in the restaurant, and a special cocktail and Italian food menu was created based on the gin, including: Tonno alla Costiera—raw bluefin tuna, sorrel, green apple, fermented jalapeño, lime; Pici al Limone di Amalfi—handmade pici pasta, lemon and grapefruit zest, fresh ricotta; Tartare di Manzo alla Sorrentina—raw beef tartare, quail egg yolk, chive aioli.

The Landwer café chain celebrates Rozalach Week and launches three special-edition flavors for the dessert that has become one of the chain’s symbols. The new dishes, available for a limited time, were created as part of the chain’s strategic move combining Israeli culinary tradition with a young and fresh spirit, aiming to surprise with new and interesting flavors for short periods.

This year, Landwer chose to combine nostalgic flavors with new textures: Cinnabon-lech—rich cinnamon cream, cinnamon sugar syrup, and white chocolate glaze; S’mores-lech—marshmallow cream, dark chocolate, salted pretzel and petit-beurre crumbs, dark chocolate sauce, and mini roasted marshmallows; Cereal Milk Rozalach with pistachio cream, white chocolate, and cornflakes crunch with crumble and condensed milk sauce.