Summer
Not wearing it yet? This is the color that will take over closets in 2026
After seasons of neutral colors and quiet tones, the fashion world has decided it’s allowed to shout - and cobalt blue has returned to the runways in every possible item.
Spring 2026 fashion blends comfort, color, and optimism for a fresh, festive look
Refresh for Passover: Holiday sets and precise cooking and serving tools
Don’t wait for summer – how to organize your closet and make room for light clothes
The products that will make your summer
Summer is around the corner, and it’s time to get ready with the products that will make the season for you. From skincare items to accessories that help you feel the freedom in every moment.
'I noticed two shadows in the water': Two sharks spotted at Beit Yanai Beach
Marine biologist Dr. Adi Barash explained that there is no reason to fear the beach. Still, the INPA advised to exercise caution.
The revolution at the shores: What you need to know for the upcoming Kinneret swimming season
The Kinneret Regional Council beaches open ahead of other Israeli beaches. Millions are expected during Passover and the season, with important updates on changes at the beaches.
Electra celebrates 80 years – launching summer 2025 with a return to the iconic orange
Electra is revamping its iconic brand with new presenter Lihi Kornowski and a special performance for the company’s customers featuring Pe'er Tasi, Dudu Aharon, and Rinat Bar.
Decathlon kicks off summer with an extensive collection of sports accessories
All the equipment and accessories to get you ready for the hot season—whether for training at home or outdoors.
Israeli firm Electra brings orange back to its marketing for summer 2025 campaign
"We've brought orange back to life – not just metaphorically, but as a core part of our brand identity," Electra Consumer Products Group CEO Zvika Shwimmer said.
Summer vacation at winter prices: Save thousands on your trip
The promotion started on March 4 on Fattal on Time & Friends, offering July-August vacation discounts at hotels nationwide. Marketing Manager: "Hundreds of especially attractive deals."
Mykonos? Santorini? This is the Greek island Israelis don’t know
Koufonisia, a hidden paradise in the Cyclades, is an uninhabited island with stunning beaches, magical trails, and breathtaking Aegean views,offering an authentic Greek experience away from tourists.
This summer: Direct flights to Europe’s coolest destination
For the first time: Weekly Saturday flights to a top European family destination with great weather, amusement parks, and unique attractions—from $529 per person.
Glacial archaeology: Melting ice brings to the surface a new type of research
Archaeology team in Norway traces Viking mountain path to find everyday objects revealed by melting ice.
