Skincare

Got sunburnt? These are the common mistakes that make the burn worse

The redness might fade within days, but the damage to the skin could remain. If you returned from the beach with red, burning, and hot skin, there are things you absolutely must not do.

Despite the urge to remove the pieces of skin, Dr. Egozi warns against doing so
Sea water and chlorine can damage the skin’s protective barrier in different ways

The common mistake most of us make right after the sea or the pool

headline: Mother massages her baby’s feet with oil

Overusing skincare products, overdressing, and improper heat exposure can harm newborn skin

Usually there is no need for a vitamin E supplement, unless there is an absorption problem or a specific medical recommendation

Foods that will protect facial skin


Face cream for dry and sensitive skin with up to 96 hours of moisture

Kiehl's is expanding its Ultra Facial line with a new restorative cream for sensitive, dry and irritation-prone skin, offering rapid relief, a stronger skin barrier and long-lasting hydration.

ULTRA MELTDOWN RECOVERY CREAM

Skin deep and far beyond: Dr. Ronit Segev’s long game in professional skincare

In a field driven by packaging, promises, and relentless product launches, Dr. Ronit Segev focuses on cellular behavior, pigment pathways, and inflammatory triggers. 

Biofor founder Dr. Ronit Segev: "We're giving professionals the ability to think scientifically about what they’re doing."

7 items we loved this week

A denim jacket that is perfect for days like these, an overall connected to Pilates socks (genius), a restorative hair mask, and four more items we loved this week.

7 items we loved this week

Brand news: When Europe arrives in Israel and everything you need for Passover

A gift with value, Sahara in Israel, between past and future, who whispers to the skin, spring colors, kosher innovations, and holiday gifts.

A museum of fashion

Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend makes a leap from the cup to facial skin with a new cleansing product line that promises balance, soothing and protection for the skin.

B:Lab

Brand news: The influencers reveal the secret and the new scandal

The scandal of the state, come discover who the boss is, when social media influencers invade the kitchen, gift ideas, fashion memories from Africa, and don’t part with it on Passover.

BOSS

Achva introduces exclusive halva inspired by Dubai sweets

Limited edition halva with chocolate & pistachio at NIS 21–25. Also: New Korean ROUND LAB at Super-Pharm, Carolina Herrera perfume, Prinir canned corn, and more.

Dubai Chocolate.

Brand news: Who brought Venice to Israel

We discovered how you can jump to Amalfi, when nature enters the home, running on a cloud, the brand that put magic into a glass, taking care of female fighters, and the pizza that compensates.

ASICS

Refresh for Passover: Holiday sets and precise cooking and serving tools

Ahead of the 2026 Passover shopping season – a roundup of products for the holiday, from cooking and serving tools to care sets and bedding.

The roso MONO roaster, 129 NIS instead of 599 NIS.

Brand news: On the connection between lipstick and war

Have you heard of the lipstick index? The return of the mask, SOS treatments for facial skin at home, a Parisian scent in Israel, when labneh meets zhug, and the Far East comes closer.

PUPA Milano