Skincare
Egoz Hakfar launches chop stick premium Asian series in Israel
Egoz Hakfar CEO brings noodles, sauces and Asian ingredients for NIS 4.80–27. Also: ASICS 20g running shoes, Molecule 01 perfume, biotech PDRN series, spring fabric softener, and more.
The new serum that targets one of the most common skin concerns
7 items we loved this week
The Korean device that conquered Instagram – and Hailey Bieber’s face too
Anti-wrinkle series based on retinol
A combination of immediate effect and long-term correction: A new anti-wrinkle series based on pure retinol with clinically proven results from the first use.
Black truffle and 2-second shampoo: 7 hair products that repair summer damage
After a summer of sun, sea, and pool, winter is perfect to restore hair. Seven new products - from Korean to French - bring back shine, strength, and health.
Dr. Sivan Mercer reveals: From salmon DNA to biostimulators: The hottest trends in aesthetics
From the shower to the fragrance: The men’s product guide for winter 2026
Shaving machines, men’s lines for sensitive skin, refreshing gels, and new fragrances – all the products that will help men refresh their grooming and fragrance routine for the cool winter season.
Korean-inspired skincare capsules
Vitamin C, ceramides, and hyaluronic acid in a precise, single-use dose: A new capsule series from Super-Pharm promises a convenient routine with active ingredients that stay fresh.
Brand news: Thickness does matter and who got a hair transplant
Who landed at the terminal, the gate to the journey opens, beauty of thickness, hair is the whole story, the brand making a significant move, the next generation in anti-aging, and more.
A new solution for very dry skin: An advanced series also for babies
The XEMOSE C8+ series is based on biomimetic ceramides, intended for very dry, atopy-prone skin, and offers a gentle, safe, and effective daily solution for all ages.
New on the shelf
A new size for Estrella Damm beer, a smart air freshener with a game-changing patent, new flavors for Energy rice cakes, designed Friends mugs at McDonald’s, and more.
7 items we loved this week
We couldn’t decide: Zara’s pants or the satin dress from Mango?
Brand news: Demi Moore’s new role and who is the woman in red?
Tom Ford’s new creation, the activist ambassador, the most Japanese rooftop in Israel, oils for little ones, a trip to the orchard, a Mexican vibe, and the return of the checkers game.