Gym

At home or in the gym: The 5 most effective exercises for strengthening back muscles

Back muscles are essential for posture, movement and injury prevention. A combination of varied pulling exercises will help strengthen them and improve daily function and training performance.

Regular pull-up and close-grip pull-up
People arrive at their first workout full of motivation – and sometimes also with a desire to “make up” for lost time

Fitness trainer reveals: This is what causes you to stop exercising after a short time

Prayer in a Safed bomb shelter.

Winning the psychological war: How Israelis endure Iran’s war of nerves

Ad 120 Gym.

AI-powered gym: A surprising innovation in assisted living in Tel Aviv


RSG’s Gobest Miller says Israel is ready for ‘serious training’ as Gold’s Gym expands

In an exclusive interview, the RSG Group co-CEO says Israel’s growing appetite for strength training and premium fitness experiences makes it a natural market for Gold’s Gym.

Gobest Miller, co-CEO of RSG Group.

Rain or shine, Jerusalem’s new indoor tennis courts are a game changer

Jerusalem’s new indoor tennis courts are packed even on rainy days, offering a rare all-weather haven for young players and community programs.

Walking through the light rail construction site on the way to the Stuart Weitzman Tennis Complex of the ITEC (Israel Tennis and Education Center).

When the state pays for your gym membership: Why you should learn from Scandinavia

Europe proves that when a state treats physical activity as public infrastructure – citizens persist, health improves, and the economy? It only benefits.

The model is based on one rule: Those who show up at least once a week pay nothing. Those who miss a whole week pay a penalty of 10–20 euros

In memory of soldier Dan Widenbaum: The renovated gym at Loewenstein Hospital inaugurated

Dan was born in Belgium, moved with his parents to Ra’anana, and fell in battle in Gaza. The gym, run by the physiotherapy team, is central to patients’ rehabilitation.

Inauguration ceremony of the renovated gym at Loewenstein.

“Israel is an explosive force”: How Gold’s Gym plans to redefine the local fitness culture

Kevin Christy, VP of Gold’s Gym Global, discusses choosing Israel, local fitness trends, blending innovation with heritage, and the vision for the world’s largest gym chain.

Kevin Christy, Vice President of Gold’s Gym Global.

SPACE Fitness Club chain launches women-only fitness complex

The leading fitness club chain SPACE continues to expand and is launching a new and luxurious branch in the Yokler complex, featuring a women-only fitness area.

SPACE Fitness Club chain launches women-only fitness complex

Like a private yacht – this cruise offers 63 suites and an exclusive club

MSC Cruises announces the addition of the luxurious MSC Yacht Club to the MSC Magnifica as part of extensive upgrades. The club offers a “ship within a ship” experience with 63 suites.

 MSC Yacht Club Deluxe Suite - MSC

The gym chain that was "imported" from the U.S. is opening two more branches

The new branches in Jerusalem and Tel Aviv will join the flagship club already operating in the Sarona complex in the Landmark Tower in Tel Aviv.

 Gold's Gym

When luxury design and advanced technologies meet through artificial intelligence in space

The fitness club recently opened in Netanya’s Diamond Towers presents a new approach to a space created not just as a place to work out – it redefines the designed fitness and wellness experience.

Unique spaces, each meticulously designed to offer a distinctive experience. The space, which is an innovative concept hall by the Friends chain

Our home: The blessed sports initiative of the fitness studio

Habait Shelly, a studio for Reformer Pilates and functional training, is offering free training sessions on a space-available basis for reservists (men and women) until the end of April.

Habait Shelly - a studio for Reformer Pilates and functional training