Beauty

Huda Kattan faces backlash after reposting pro-Iranian regime video

Huda Kattan’s repost from TRT World of a pro-regime video has sparked outrage, leading to a boycott of her beauty brand and a deeper conversation about influence and responsibility.

Huda Kattan attends the Sephora x Huda Beauty – Pink vs Peach KSA at Sidra Arts on January 16, 2024 in Riyadh, Saudi Arabia.
RITZ cracker.

New on the shelf: A quality suitcase, a crunchy cracker, and Eden Fines’s brand

Moroccanoil, Nourishing Mask, Price: NIS 55–119.

Black truffle and 2-second shampoo: 7 hair products that repair summer damage

Ruti Broudo

Ruti Broudo makes a move no one saw coming


Radiant skin like after the first rain: Here’s how to achieve it

It’s time to give our skin what it needs with skincare products rich in natural oils, plant extracts, and deep nourishment that will restore its softness and vitality.

 Radiant skin like after the first rain

Inspiring initiative brings beauty to women in the north

For International Women’s Day: Hundreds of women in the North, including survivors and evacuees, will receive beauty treatments and care products through a special initiative.

 Eran Winterov, CEO of Latet, with Eli Sagiv, CEO of L’Oréal Israel, and volunteers

Delta marks its next target: 20 Bath & Body Works stores in Germany

The Israeli company has secured the exclusive franchise to open Bath & Body Works stores in five European countries, starting with an online store and 20 locations in Germany.

 Bath & Body Works

Girls, no need to rush to Sephora: The big news for beauty lovers

Until now, the Factory 54 Group has brought over 150 international fashion brands to Israel. Now the group is set to expand into the beauty category, with 12 stores planned nationwide.

 Coming soon to BIG Fashion Glilot

Afraid of the tsunami? Now is the time to eat, cuddle, love, and care

Strengthening serums, rich creams, and nourishing lip balms—here’s everything you need to know to get through winter with well-cared-for, glowing skin.

 Winter in Israel

The 7 items we loved most this week

Trends come and go, but this heel will always stay relevant.

 ZARA

Top five hair oils & serums in Israel in 2025

The products reviewed this week are the best of the best at protecting, healing, and encouraging healthy hair. They were ranked for their application, shine, and hydrating properties.

 A woman is seen applying product to her hair in this illustrative image.

The 2025 beauty revolution: What we've been waiting for is finally here

Factory 54 Group launches a new beauty retail chain with a NIS 90M investment, bringing the most selective skincare, makeup, and fragrance brands to Israel for the first time.

 FACTORY54 BEAUTY LOEWE

Factory 54 unveils multi-million Shekel beauty chain

Investing NIS 90M, the group will open 12 stores with top global beauty brands, including first-time entries to Israel and a flagship in Ramat Aviv.

 FACTORY54 BEAUTY, Glilot

The new skincare brand by Bar Refaeli: "The Jeans and T-Shirt" of the beauty world

Will you look like Bar Refaeli after using her skincare products? Unfortunately, the answer is no. Here’s everything you need to know about Bar Refaeli's new cosmetics brand.

 Bar Refaeli