Apple

Prince William drinks this juice every morning. Is it really good for the heart?

The apple juice that stars in the British crown prince's breakfast is winning praise for its potential contribution to heart health and reducing cholesterol.

Apple juice
Apple Pride Collection

Apple's official Pride band for the Apple Watch has landed in Israel

Rendering: iPhone 18 Pro

Apple will upgrade iPhone 18 Pro screens with new technology

MacBook Neo

Apple's experiment succeeded: The sales of the MacBook Neo are breaking records


Report: The iPhone 18 Pro will present a telephoto camera with an improved aperture

In about half a year, Apple will unveil the iPhone 18 series, with Pro models leading photography through an upgraded zoom lens that delivers much better results in challenging lighting conditions.

iPhone 18 Pro

Surprisingly: Apple announced the AirPods Max 2

After a long wait, Apple is announcing the second generation of its premium over-ear headphones. With a significant improvement in noise cancellation capabilities, and smart audio features.

AirPods Max 2

A sneak peek at Apple’s new emojis

The fourth beta version of the new operating systems reveals the symbol characters that will soon join your keyboard, from a trombone to a mysterious hairy creature.

The new emojis

Apple announced the iPhone 17e with a chip developed in Israel

The new iPhone 17 model supports Apple’s AI tools, features faster wireless charging, and includes the new C1X modem developed by the company’s silicon team.

iPhone 17e

Breaking the market: Apple announced the cheapest MacBook ever

Apple is breaking the price ceiling with a new laptop based on the A18 Pro chip, a colorful aluminum design and battery life of up to 16 hours.

MacBook Neo

Apple unveils M5 chip with new architecture – and there are also MacBooks

After opening the announcement week with the iPhone 17e and iPad Air, the tech giant is taking it up a notch: Meet the new MacBook Air and MacBook Pro, promising unprecedented AI performance.

Apple's new processors

Apple is testing a "Deep Red" color for the iPhone 18 Pro series

Apple may break its tradition of subdued colors in the Pro series; reports point to a luxurious burgundy shade set to launch alongside the iPhone 18 Pro.

iPhone 18 Pro

The crease almost disappeared: Apple’s engineering breakthrough in the new iPhone

A new leak points to a major Apple breakthrough in foldable screens: The crease will be almost imperceptible, and production has already advanced to the official order stage.

Rendering: iphone Fold

From glasses to a pin: This is how Apple plans to attach AI to your body

Apple is pushing forward a range of wearable AI devices that will connect cameras, sensors, and a smarter voice assistant. Is this the next step after the era of the Apple Watch? Let’s sort it out.

Apple AR glasses

The book on Apple is already number one on Amazon

Ahead of the tech giant's jubilee celebrations, veteran journalist David Pogue reveals a first look at "Apple: The First 50 Years."

Apple: The First 50 Years