Apple

Apple's official Pride band for the Apple Watch has landed in Israel

Ahead of International Pride Month, the iStore chain has begun marketing Apple's 2026 Pride Edition in Israel.

Apple Pride Collection
Rendering: iPhone 18 Pro

Apple will upgrade iPhone 18 Pro screens with new technology

MacBook Neo

Apple's experiment succeeded: The sales of the MacBook Neo are breaking records

iPhone 17 Pro Max

Apple is developing a solution for iPhone theft on the street


Apple leak: Tim cook’s future smart glasses and what they will look like

Apple is developing smart glasses to compete with Meta, according to Mark Gurman. The device will have camera, audio, and AI features without a display. Launch expected in 2026–2027.

Glasses simulation. AI-integrated technologies.

Apple TV releases 'Unconditional' drama series trailer

The eight-episode thriller series is from Keshet International and stars Liraz Chamami (Bad Boy, Manayek) alongside newcomer Talia Lynne Ronn, and will have its premiere in Israel on Keshet 12.

Poster from Unconditional

Apple steps on the gas: Ads are coming to the Maps app

The new version of the operating system reveals the infrastructure of the technology giant for displaying location- and search-based ads.

Apple Maps

Europe’s largest Apple museum opens in the Netherlands

The city of Utrecht has become a pilgrimage destination for technology enthusiasts, with the opening of the continent’s most comprehensive museum dedicated to the legacy of Steve Jobs.

Apple Museum in Utrecht, the Netherlands

Not just messages: WhatsApp becomes a smart in-car tool

WhatsApp updates its interface for Apple CarPlay systems. It now allows easier management of calls and contacts. The move comes about a week after ChatGPT was integrated into the driving system.

WhatsApp. A series of updates in recent months.

End of phone use while driving: ChatGPT comes to Apple’s CarPlay system

OpenAI’s ChatGPT is being integrated into Apple CarPlay, letting drivers ask questions and get voice-only answers. This follows Apple opening CarPlay to conversational apps in iOS 26.4.

ChatGPT simulation in a car.

iStore in Eilat opens branch and official service lab

The official Apple distributor expands its reach to the south. the move includes establishing the city’s first official service lab by the manufacturer.

iStore branch in Eilat

Apple released iOS 26.4 – and these are all the new features

The new update introduces Playlist Playground, adds live shows to the Music app, and addresses Liquid Glass complaints.

iPhone 17e

We tested Apple’s affordable MacBook – and it’s set to shake up the entire computer industry

Apple’s affordable MacBook delivers an aluminum body and impressive performance, giving the feel of a much pricier computer at a surprisingly low cost.

MacBook Neo

Report: The iPhone 18 Pro will present a telephoto camera with an improved aperture

In about half a year, Apple will unveil the iPhone 18 series, with Pro models leading photography through an upgraded zoom lens that delivers much better results in challenging lighting conditions.

iPhone 18 Pro