The international makeup brand NYX Professional Makeup, born in Los Angeles and speaking the language of Generation Z – pop, culture, and music – launches in Israel the LIP IV Hydrating Gloss Serum, a lip serum gloss that provides shine, intense pigment color, and intense hydration for up to 12 hours.
LIP IV contains a formula based on technology enriched with minerals: Coconut water, vitamin B12, and magnesium, allowing maximum absorption for a radiant lip look. Available in 12 shades and a pleasant, easy-to-apply texture that provides comfort throughout the day.
• Price: NIS 60
• Where: In pharmacy chains and stores