The holidays are in full swing, and this year you won’t have to settle for the same old boring perfumes. The major fragrance brands are releasing a series of new men’s scents that offer much more than just a “nice perfume” — here you’ll find unexpected combinations of intriguing ingredients that will make you smell different. We sprayed, smelled, and tested all the new players on the market.

BOSS Bottled Beyond, Hugo Boss

You can only find the new fragrance from the German fashion house after you’ve stamped your passport. A new, masculine, elegant, and powerful scent joins the brand’s iconic and colorful series. Inside you’ll find ginger, which adds an extra-spicy touch, and leather, which brings warmth. Overall, it’s a dominant, deep fragrance that won’t leave you anytime soon.

Price: $121, available at James Richardson Duty Free and major pharmacy chains.

Hugo Boss
Hugo Boss (credit: PR)

VERSACE EAU FRAÎCHE EXTRÊME, Versace

The Italian fashion house launches a new, powerful fragrance. Inside the blue bottle are ingredients like orange, lemon, pink pepper, geranium, musk, and cedar. A spray from the bottle that drips masculinity reveals a strong yet non-overpowering scent that includes woody notes, citrus freshness, and a touch of floral sweetness. In short, it’s a masculine, classic, and pleasant fragrance.

Price: NIS 599

Versace
Versace (credit: PR)

L'Eau d'Issey Pour Homme Noir Ambre, Issey Miyake

The Japanese fashion house launches a new fragrance, and this time the fresh vibe is replaced by a warm one. Hidden here are saffron, a touch of leather, cedar, vetiver, vanilla, and amber. This warm blend creates a masculine, spicy, and refined scent with mild, balanced sweetness thanks to the vanilla that ties everything together.

Price: NIS 499

Issey Miyake
Issey Miyake (credit: PR)

Michael Kors Pour Homme Absolu, Michael Kors

The American fashion house updates its version and launches a new, more powerful formula of its beloved scent. The elegant list features a stronger mix of lavender, lemon, and cedar. The result: A masculine and dominant fragrance with forest woodiness and citrusy aromatics that balance it all perfectly.

Price: NIS 449

Michael Kors
Michael Kors (credit: PR)

PARADIGME PRADA, Prada

The Italian fashion house launches a new fragrance with an intriguing scent that combines woody, oriental, aromatic, and spicy notes. Thanks to ingredients like geranium, benzoin, bergamot, and musk — the result is a scent with precise proportions of lightness and freshness alongside depth, promising a fragrance that lasts for hours.

Price: NIS 570

Prada
Prada (credit: PR)

ZADIG&VOLTAIRE - THIS IS! BURNING LOVE, Zadig & Voltaire

The French fashion house launches a new fragrance in its iconic series, and it’s no surprise that it speaks the same language. You’ll find ingredients like orange, rum, vanilla, amber, and plenty of green forest notes. The result is a super-woody, citrusy, clean, and light fragrance with a hint of sweetness thanks to the vanilla and amber.

Price: NIS 379

Zadig & Voltaire
Zadig & Voltaire (credit: PR)

MYSLF L’ABSOLU, Yves Saint Laurent

The French luxury brand adds another member to its esteemed fragrance series. The bottle blends refreshing ginger, green cardamom, bergamot, orange, and patchouli. Unlike the dominant and aromatic tones of its series counterparts, this one delivers a light, citrusy fragrance with just the right amount of sweetness. It’s a fresh, masculine, and non-overpowering scent that lingers for a long time.

Price: NIS 650

Yves Saint Laurent
Yves Saint Laurent (credit: PR)

Abercrombie & Fitch Fierce Reserve, Abercrombie & Fitch

The bold American fashion brand adds another player to its fragrance line with a new release. On its checklist, you’ll find ingredients like whiskey, leather, amber, and sage. This combination hides explosive aromatics with depth and subtle sweetness.

Price: NIS 409

Abercrombie & Fitch
Abercrombie & Fitch (credit: PR)

Dolce&Gabbana Devotion For Men Parfum, Dolce & Gabbana

The Italian designer duo launches a new fragrance featuring an unusual blend of ingredients. The list includes lemon, patchouli, and coffee. It may sound unusual and mismatched, but a spray from the bottle releases a masculine, citrusy fragrance with precise spiciness that lasts over time.

Price: NIS 599

Dolce & Gabbana
Dolce & Gabbana (credit: PR)

Loewe Esencia pour Homme Eau de Parfum, Loewe

The fashion house presents a renewed version of the men’s fragrance originally created in the 1980s. This time, it’s equipped with no less than 200 elements, including red peppercorns, tarragon, and basil. After the upgrade, it remains true to its woody and aromatic motif, but now you’ll get a subtly sweet version, thanks to the lavender. The result is a fresh, woody fragrance with precise sweetness. This perfume version does not disappoint and lasts for a long time.

Price: NIS 510, available on the Factory 54 website and at Factory 54 Beauty at Big Fashion Glilot.

Loewe
Loewe (credit: PR)

TOMMY NEW YORK, Tommy Hilfiger

The American fashion house launches a new men’s fragrance and offers its own interpretation of “aromatic.” Here, spicy fougère blends with aromatic lavender, cedar, coriander, cardamom, and pink pepper. A spray from the clear bottle gives you a masculine, woody, fresh, and powerful scent.

Price: NIS 225, available at major pharmacy chains and online at Lilith Cosmetics.

Tommy Hilfiger
Tommy Hilfiger (credit: Courtesy of the brand for Lilit Cosmetics)