Men
New men's grooming products: Innovative shaving machine to special summer soap
Summer is at its peak and reinforcements join the grooming routine: Innovative WAHL machine, L'Oréal acne-fighting series, new AX deodorant, and advanced sunscreens priced between NIS 18-499.
Healing the invisible wounds: How ‘A Father is Born’ helps soldiers transition back to family life
We tested the new men’s perfumes – these are the best
Tired of summer sweat? Man, we found the perfect linen shirt
New on the shelf – great products worth trying
100% organic cotton feminine hygiene, refreshing summer beer, and quality grooming products for men – here are some items that will upgrade your daily routine.
Tanning, scent, and confidence: Essential updates for the Israeli man
From musk to black pepper, from bold colognes to disappearing pimples – Summer 2025 brings men's fragrances, creams, and even pimple patches for the toughest skin.
Philips launches smart shavers in Israel
The leading grooming brand presents the i9000 series – shavers that adapt themselves to the face structure, beard thickness, and skin condition in real time. Even the cleaning station is smart.
From the wardrobe to the bathroom shelf: Men, here's how to survive the summer
In our grooming and lifestyle picks for the gentlemen in the crowd, we’ve selected a fragrance that leaves no room for doubt, a killer linen shirt and an energy supplement that goes the extra mile.
In summer, it's a different story: 7 men's perfumes that will survive the local heat
No more routine summer scents: 7 men's perfumes that open doors, break hearts, and leave a mark even when you're long gone.
You hear, bro? You won’t want to take these pants off
An upgrade for the man who’s no longer satisfied with just jeans and deodorant – shopping recommendations for the dudes in the crowd.
There’s a new bad boy in town — and we made it official
From Tom Ford’s new fragrance, to the bad boy of another luxury brand, and the eye cream that will change all the rules for us men and become a cosmetic life-saver.
Study finds waist circumference a stronger cancer risk indicator than BMI in men
An 11 cm increase in men's waist circumference raises obesity-related cancer risk by 25%.
Man or Ninja? In the coming days, men will still need a hoodie like this
From Puma's new collection inspired by the Teenage Mutant Ninja Turtles, to a cleansing gel that will wake you up in the morning—men’s recommendations start here.
Maximum grooming, minimum stickiness: The product every bearded man must know
The modern man has long stopped compromising—neither on appearance, comfort, nor quality. We’ve gathered the top five hottest products and items that will make you upgrade your style.
The new and surprising campaign of Roy Revivo
The left-back of Maccabi Tel Aviv and the Israeli national teams, both youth and senior, has been chosen to star in an underwear campaign for Fix.
