Neta Alchimister launches the first clear stick in Israel

BYNETA, the skincare brand by Neta Alchimister, launches the Clear Sunscreen Stick SPF50 – a sun protection stick that combines high protection with skincare ingredients. The transparent and lightweight formula is suitable for application even over makeup and comes in a compact format for carrying. Contains beeswax, carnauba wax, and a blend of softening oils. This is the first clear stick in Israel that combines protection with skincare.

Blistex launches Ultra Lip Balm SPF50, providing advanced protection against UVA and UVB rays while keeping lips moisturized and soft in the summer heat. The unique formula includes advanced sunscreens and active moisture, enriched with vitamins C and E and antioxidants that act against free radicals. Protects against dryness and cracks, absorbs quickly, is non-sticky, and suitable for daily use. Paraben-free.

The Israeli-French perfume brand INCENSE launches a new summer collection with two fragrances. RECETTE 702 – the pink women’s perfume, a soft and clean floral with notes of peach, citrus blossom, bergamot, lily of the valley, musk, and amber. Opens with citrus freshness, transitions to a delicate heart of white flowers, and ends with a clean skin sensation. RECETTE 707 – the green unisex/men’s perfume, a natural green floral with notes of green tea, mimosa, white flowers, musk, amber, and guaiac wood. A green and fresh scent like walking in a garden after summer rain.

Clinique launches a new shade Almost Lipstick Nude Honey – a lipstick that blends with the natural shade and adapts personally. The formula combines a pampering balm with subtle pigment and provides moisture with 95% nurturing ingredients. In addition: Pop Lip + Cheek Oil in Pink Honey – an oil for lips and cheeks with a glossy finish, High Impact Shadow Play dual-ended eyeshadow, 24-hour long-lasting Gel Tech eyeliner, and High Impact mascara in deep burgundy. All products are allergy tested and 100% fragrance-free.

Dr. Fischer launches moisturizing and tinted sunscreen lotions in a lightweight texture for daily use. They provide SPF50 protection against UVA and UVB rays, 24-hour hydration, and light coverage for an even skin tone. Enriched with vitamin E and green tea extract, paraben-free and oxybenzone-free. Offered in two shades: Light and medium. Water-resistant.

The company Maadanei Yechiam launches, ahead of the summer vacation, a variety of pastrami and salami products with 20% added content at no extra cost. Products include Classic Pastrami, Barbecue Pastrami, Smoked Salami, Smoked Beef Shoulder, and more. They will be distributed during July–August or while supplies last. The move is intended to make the products accessible to the whole family.

Breezer launches a new flavor – sweet and refreshing raspberry Breezer for summer. The fizzy fruit-flavored alcoholic drink with rum contains 4% alcohol and comes in 275 ml bottles.

L’Oréal Paris launches Infaillible Skin INK 2-in-1 – a product combining foundation and concealer. Provides full and even coverage, blurs skin imperfections, and lasts up to 48 hours. The formula blends with the skin, resistant to water and sweat, while maintaining a natural and breathable finish. Comes with a dual-ended applicator and available in 7 shades.

The British fashion brand MISSGUIDED launches in Israel the BABE perfume collection – four powerful fragrances packed in colorful cocktail cans. The collection is designed for young, confident women. The fragrances: BABE POWER – powerful fruity-floral, BABE HEAT – sensual sweet-floral with a tropical twist, REAL BABE – fresh unisex amber-gourmand, BABE NIGHT – mysterious and sexy with a coffee shot.

The beauty brand Jade expands the luxury skincare series GOLDPREMIUM and launches GOLDPREMIUM GLOBAL ANTI-AGING FIRMING CREAM – a rich anti-aging moisturizer for firming the skin, for dry to very dry skin. The cream contains up to 84% ingredients of natural origin and gives the skin a vital, elastic, firm, and radiant appearance. The product contains a unique peptide with Swiss Youth complex and key ingredients: Niacinamide, Pro Elastin Liposomal complex, Ice Youth from a Swiss glacier, hyaluronic acid, and shea butter.