Public diplomacy

There is a sprawling, well-funded, bureaucratic international ecosystem that has spent years normalizing a singular narrative about the Jewish state. It’s called the United Nations.

The IDF will keep doing what only it can do. But Israel needs civilians to do what only civilians can do: explain the country in a way that is believable and not based on a uniform.

In a moment defined by polarization and information overload, Israel’s most effective diplomatic asset may not be louder messaging, but intentional proximity.

It is important for opinion shapers, journalists, researchers, and all those who work in the business of information and knowledge to visit Israel and tell the story as it truly is.

Netanyahu at Knesset: Claims that Israel's standing has been harmed are a wave of lies • On haredi draft: 'You want to see an evasion law? That is what you brought'

Over 20 mayors and municipal leaders from 15 countries gathered in Israel for the five-day 34th Int'l Mayors Conference, organized by the American Jewish Congress (AJC) and the Foreign Ministry.

While the government flails, individual Israelis and Jews with large online followings have stepped up.

Past wars have proven that Israel knows how to win wars on the military front, but fails on the public diplomacy front.

The Prime Minister's Office and Spokesperson's unit initiated a public diplomacy campaign in New York City with billboards, including QR codes, on billboards and trucks around the UN HQ and Times Sq.

Though careful in what he says in terms of refraining from vulgar speech, Isaac Herzog does not hesitate to voice his opposition to government policies and decisions.