Luxury

Ad 120 opens NIS 600 million senior living complex in Modi’in

At the center of the project is Ad 120’s Longevity Center, which includes a cognitive training studio, personalized nutrition programs, an AI-based fitness room, and more.

Ad 120 Network Launches New Complex in Modi'in City
"Perfume, in its purest form, is memory."

The search for a forgotten scent

The Peninsula London hotel

A glimpse into one of London's most impressive luxury hotels

TYO + HandS stamped plate. NIS 210.

Refined tableware: Plates designed especially for the luxurious sushi restaurant in Tel Aviv


Off the bracelet, onto rubber: How Helvetus won over luxury watch owners

Why watch owners are swapping bracelets for FKM rubber, and how Helvetus makes fitted straps for Rolex, Cartier, Omega and more.

“Luxury watches are increasingly worn on rubber straps for comfort and protection.”

This is not an accessory, it’s jewelry: Why Cartier eyewear is different from anything else

From the iconic Santos screws to the golden panther, Cartier’s new eyewear collection brings rare materials, heritage-driven design, and five distinct interpretations of luxury to Israel.

Cartier Eyewear Collection.

An ultra-luxury Jerusalem icon

LEVEL ONE, part of the Leviev Group, is bringing a new standard to Jerusalem with its "Forest" project, offering a prime location, classic mixed-use development, and a residential experience.

"Forest" Project.

Slovakia's High Tatras: Skiing, spas, Jewish heritage luxury hotels

Snow-capped peaks, world-class skiing, and a rich cultural tapestry—Slovakia’s High Tatras offer far more than just a winter (and year-round) escape.

A funicular climbs to Hrebienok where at 1,200 meters stand two remarkable ice domes filled with sulptures.

Only one Hublot x Yohji Yamamoto watch arrives in Israel

The limited-edition Classic Fusion Yohji Yamamoto All Black Camo, part of a 300-piece global release, is available in Israel for more than NIS 50,000.

Only one Hublot x Yohji Yamamoto watch arrives in Israel

What characteristics millionaires look for in the right dream home

“The perfect dream home balances practicality, prestige, technology, and emotional appeal in one cohesive package.”

A new standard of hospitality

“The Fattal Terminal redefines airport hospitality with a private, luxurious VIP experience focused on comfort, privacy, and personalized service.”

Fattal Hotels to transition THE JAFFA into kosher luxury hotel starting May 1

This marks a notable shift in the country’s high-end hospitality sector

The Jaffa public space

This is what El Al’s new luxury lounge looks like after the renovation

Following a comprehensive renovation, the luxury lounge in Terminal 3 is reopening with new seating areas, workspaces, and advanced infrastructure for the company’s Top Platinum customers.

El Al Top Platinum Lounge.

With F-16-style steering, the Lexus RZ electric arrives in Israel: From NIS 300,000

The Japanese crossover receives a facelift and a new sport version with a steering system not physically connected to the wheels, only electronically. Range and performance have been improved.

Lexus, the conservative brand, is trying to keep up with the Chinese.