Glasses

Optica Halperin reopens the branch damaged in the war and 3 others alongside it

The chain launches an expansion wave with four locations simultaneously: New branches in Tel Aviv, Jerusalem, and Rishon Lezion, alongside the return to activity of the branch in Rehovot.

Optica Halperin
CASTRO

Brand news: Glasses with diamonds and eat your heart out

Glasses simulation. AI-integrated technologies.

Apple leak: Tim cook’s future smart glasses and what they will look like

BOSS

Brand news: The influencers reveal the secret and the new scandal


Why are people afraid to switch to multifocal lenses – and what are they missing?

Vision for near, intermediate, and distance in the same lens. An optometrist explains how multifocal lenses work, who they are suitable for, and what is important to know before deciding to switch.

The success rates are very high, especially when starting with the appearance of the need and not postponing the transition

The glasses everyone will be looking for this summer: 5 trends that change everything

Elinor Bor Ben-Zvi from Luxottica reveals the hottest eyewear trends for spring-summer 2026. From classic aviators to sculpted shapes – what you need to know before buying your next pair of glasses.

Dolce & Gabbana Cat-Eye Trend.

NeuroView reviews: Don’t get NeuroView AI glasses till you’ve read this!

"NeuroView combines AI translation, open-ear audio, and hands-free photography in one sleek device, helping users communicate, travel, and capture life effortlessly."

Sharpening vision: The marathon season kicks off with next-gen running glasses

Ahead of marathon season, Oakley launches a new running collection featuring PRIZM lenses, sharpening vision for quick spotting of obstacles and changes on the course.

Oakley Running Glasses.

A new running glasses collection with lenses that enhance sharpness

The international eyewear brand Oakley is launching running glasses with technological lenses, ultra-light frames and improved grip.

Oakley

Israeli study: Here’s how nearsightedness in children can be slowed

The worsening of nearsightedness in children has become a global problem. A new Israeli study points to a simple solution that may reduce the future risk of severe eye problems.

A boy wearing glasses

Liquid crystal and infrared: The glasses that could eliminate multifocals

At CES, smart glasses were unveiled that replace multifocal lenses with real-time focus adjustment, no cameras or screens, promising natural vision and a normal look, launching next year.

Multifocal glasses. Focus changes automatically.

Style at every angle with ZEELOOL’s Black Friday event redefines everyday eyewear

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Seeing intelligence: Meta launches the next generation of AI glasses

At Connect 2025 in Menlo Park, Meta CEO Mark Zuckerberg unveiled new wearable AI products: Meta Ray-Ban Display glasses, the Neural Band bracelet, and Oakley Meta Vanguard glasses.

Mark Zuckerberg presenting at Meta's conference.

Meta to launch “glasses of the future” – who are they for and how much will they cost?

Meta will unveil its Meta Celeste AR glasses this September, featuring a tiny HUD display and a wristband controlled by finger gestures, starting at about $800.

Mark Zuckerberg