Advertising

Papaya Gaming wins temporary stay after $719 million US judgment

Papaya said employees, suppliers, and players would remain unaffected as it places funds under court supervision pending the outcome of its US appeal.

Papaya Gaming’s offices in Tel Aviv.
The Brigitte Bardot-funded campaign against the live animal shipment industry features 100 advertisements on buses nationwide, showcasing a photo of an animal taken from inside transport trucks. July 29, 2026.

Brigitte Bardot-funded campaign targets Israel's live animal shipments

“Competitor ad research shows what already works in the market, helping advertisers avoid wasted spend and build stronger, proven campaigns from the start.”

Why Competitor ad research matters before running paid ads

Football fans glued to the TV to watch the Super Bowl ads

Kraft’s Super Bowl ad got one thing right - and the Jewish world can't see it - opinion


Times Square billboard targets PA 'pay-for-slay' policy

A billboard in New York’s Times Square spotlights the Palestinian Authority's pay-for-slay policy as Abbas advances a draft constitution for a future Palestinian state.

Times Square billboard bringing awareness to the Palestinian Authority's 'Pay for Slay' policy

Next’s jeans saga looms as ASA tells Zara: no more ultra-skinny visuals

The UK agency warned the brand to ensure future visuals are 'prepared responsibly' and reminded it of the 2007 'fashioning a healthy future' recommendations.

Zara store.

How Taboola used Stripe to accelerate growth with international clients

Taboola partnered with Stripe to integrate faster, seamless payments, reducing delays and boosting global growth. Stripe's solutions improved client satisfaction and supported operational efficiency.

 Israeli perspective on artificial intelligence (Illustrative).

It’s time to insist on social algorithm transparency - opinion

This is not about freedom of speech but about what to amplify.

 Popular social media app logos on a phone; illustrative

How an El Al advertisement teaches us to be ourselves, without apologizing - opinion

In the end, the ideal – whether on a plane, in a café, or at a tourist attraction – is very simple: to be ourselves, without apologizing.

 A comic illustration.

How Performance TV Advertising Drives Measurable Business Outcomes


Mashbir - for new moments

Hamashbir launches a new brand language and launches a wide-scale campaign.

 Hamashbir, 2025 campaign

Cellcom launches a new campaign and offers customers a free line for a year for their child

The new advertisement features a child on a school trip who is surprised to find a new phone that his parents left for him in his bag, so he can stay in touch with home even when he’s far away.

 Cellcom's campaign

Finish? We've only just begun: The new Dynamica commercial

Tzuri strikes again: A new Dynamica commercial starring actor and comedian Eli Finish. Get a sneak peek!

 A new Dynamica commercial starring actor and comedian Eli Finish

PMO launches Bibas billboards campaign worldwide

Some of the cities that have featured billboards include New York, Los Angeles, Washington, and Miami, as well as major European cities such as London and Berlin.

 A billboard memorializing Ariel Bibas as part of the National Public Diplomacy Directorate's new campaign, February 27, 2025.