Matcha arrives in skincare: The Korean cosmetics brand lands in Israel

The matcha trend, which has long become a household name in the world of health and nutrition, continues to expand and is now entering the skincare world as well. The Super-Pharm chain is expanding the K Beauty category and bringing the Korean cosmetics brand B:Lab to Israel, which places gentle and balanced ingredients at its core to maintain facial skin.

Matcha, known mainly as a beverage rich in antioxidants, has in recent years also become a sought-after ingredient in the skincare industry. Thanks to a high concentration of antioxidants and vitamins, it helps protect the skin from environmental damage, contributes to soothing it and helps maintain a balanced and fresh appearance.

The brand’s flagship product is a matcha soap for gentle cleansing, combining green tea extracts and providing thorough cleansing while maintaining the skin’s balance. The soap comes in a delicate greenish shade and a lightweight texture, and is suitable for daily use.

Alongside the soap, the product line includes additional cleansing solutions focused on maintaining the skin’s natural protective barrier. The formulas combine ingredients such as cica, panthenol, ceramides and hyaluronic acid, and are suitable for a variety of skin types including sensitive skin.

Among the products, you can find a cleansing balm that gently removes makeup, a cleansing gel for daily use and a deep cleansing oil intended for pore cleansing and removing dirt and oil.