The treatment everyone is asking about arrives in Modi’in

Another aesthetic clinic is opening in Israel, and this time it’s in Modi’in. Beauty Clinic, the aesthetic clinic network owned by Super-Pharm, is launching its 11th branch, and the new location is also introducing treatments that are relatively new to the Israeli market — polynucleotides (DNA fragments from trout) and exosomes. If these terms sound complicated, it’s because they are a bit complicated. But behind the scientific names lies technology designed to improve skin quality and encourage natural regeneration processes. The question is whether it really works, and who it is suitable for.

The first treatment is called POLYPHIL, and it is based on DNA fragments derived from trout. Yes — trout. It sounds strange, but there is an explanation: This fish lives in cold water, and its body develops special mechanisms for tissue repair and regeneration. Researchers discovered that it is possible to extract DNA fragments from the fish and use them in treatments for human skin.

The idea is that these fragments encourage the skin to renew itself from within — not “fill the wrinkles,” but “improve the quality of the skin itself.” The treatment is intended to improve texture, moisture, elasticity, and tone, and is especially suitable for delicate areas that are difficult to treat with other methods — under-eye hollows, the neck, or thin and sensitive skin. The results are gradual and natural, not dramatic change but gentle improvement over time.

The second treatment involves exosomes — tiny biological particles that transfer messages between cells. They act like messengers that tell skin cells what to do. In aesthetic treatment, exosomes are meant to encourage the production of collagen and elastin, strengthen the skin’s structure, and improve glow and texture.

In the clinic, the treatment is combined with advanced medical devices that help the particles penetrate the skin. The goal is to stimulate natural healing processes, not to introduce foreign materials that fill or artificially change the structure.

Polynucleotide and exosome treatments are suitable for people seeking improvement in the quality of the skin itself — not necessarily wrinkle filling or dramatic change, but better texture, moisture, elasticity, and radiance. These treatments are also appropriate for delicate areas or sensitive skin that is difficult to treat more aggressively.

It is important to understand that these are not miracle treatments. The results are gradual, and it takes time to see improvement. It is not like hyaluronic acid with immediate results — it is a long-term investment in skin quality.

Beyond the innovative treatments, the clinic also offers the classic ones: Facial contouring with hyaluronic acid, botulinum toxin, biostimulators such as Radiesse and Sculptra, and hair treatments — PRP and iPRF. The treatments are personalized and performed by physicians.

Dr. Yakhid Olga, a physician at the clinic, explains: “For me, no less important than the treatment itself are the conversation and listening — understanding the patient’s wishes, accompanying them through the process, and creating a sense of security that leads to the best outcome.” It is an approach that tries to move away from a “production line” feeling and focus on individual needs.

The new clinic in Modi’in is located at 9 Ar’ar Street, Beit Shimon, 4th floor. Opening hours: Sunday–Thursday 10:00–19:00, Friday 9:00–13:00. Appointments can be booked through the network’s website.

In the end, the opening in Modi’in brings new options and advanced treatments that are not always available everywhere. But as with any medical treatment, it is important to come with realistic expectations, ask questions, and clearly understand what is right for you.