CTS, one of the oldest and leading pharma companies in Israel, is launching a new product in the Region series, which is based on plants such as passionflower and lemon balm, this time with the addition of ashwagandha, a well-known adaptogenic plant that contributes to natural relaxation and coping with daily stress. The new product comes in a new design as part of renewed branding.
The expansion of CTS in the field of nutritional supplements began with the acquisition of the company Flourish and its manufacturing plant in northern Israel at the beginning of 2023, and has been gaining momentum with the expansion of the product portfolio, development of new series, and deepening of activities in the nutritional supplement sector. All Flourish products were unified under the brand Hadas, with a sharpened brand identity and a clear link to the values of quality, science, and medical reliability – as part of CTS’s DNA since 1921.
Region + Ashwagandha is the first sign of a new wave of launches expected later on.
Recommended consumer price NIS 69.90.