The protein snack brand TODAY, launched at the beginning of 2024 by the food division of the Shestowitz company, is launching a new series of protein powders with 25 grams of protein per serving, containing 125 calories.

The new protein powders come in the following flavors: classic vanilla, rich chocolate milkshake, iced coffee, and blonde chocolate. The powder can be used for various purposes — from a quick post-workout shake to protein-rich desserts and baked goods.

• Price: NIS 129.90–159.90

• Where: At food and supermarket chains