Scents of a new beginning | Consumerism

The Israeli beauty brand MILUCCA is expanding for the first time into the world of perfumery with Love Letter, an everyday perfume at an affordable price. The minimalist scent opens with sweet notes of pear and coconut, continues with a romantic heart of jasmine and amber, and ends with a warm base of wood and musk.

Price: NIS 100, available at Super-Pharm branches and online.

The British niche brand ROJA brings us Oceania Parfum, a unisex perfume celebrating the quiet power of marine nature. The fragrance opens with a refreshing citrus burst of lemon and bergamot, continues with delicate floral heart notes of jasmine and ylang-ylang, and finishes with a deep base of sandalwood and vetiver.

Price: NIS 1,850, available at BeyondSkin boutique and at the Laline Cosmetics website.

RABANNE launches Million Gold for Her Parfum, a powerful and luxurious version for women. The woody-floral fragrance opens with sparkling mandarin, continues with a radiant heart of jasmine and ylang-ylang with sweet peach, and ends with an addictive base of recycled sandalwood with touches of caramel, coffee, and chocolate. The sleek bottle, designed as a large crystal, is decorated with a golden metallic link in a smoky and sexy tone, identified with the brand’s jewelry collection.

Price: NIS 510 for 90 ml, available at leading pharmacy and retail chains.

Tom Ford deepens the iconic Black Orchid fragrance with Reserve — a sensual tribute to the flower that blooms at midnight. The new composition unites light and darkness in a seductive journey of mysterious woody patchouli and tonka beans with sparkling bergamot. At the heart of the perfume is an elegant black orchid enveloped in the glow of ylang-ylang, all wrapped in dark chocolate and vanilla for a creamy, indulgent finish.

Price: NIS 670–940, available at pharmacy chains, Hamashbir Lazarchan, and Factory 54.

Carolina Herrera launches a limited collector’s edition of Good Girl Blush for the holiday season. The iconic stiletto-shaped bottle gets a romantic powder-pink shade, adorned with a large pink ribbon and a sparkling pink stone. The scent opens with bergamot and bitter almond, continues with a radiant heart of peony and ylang-ylang, and ends with a sensual base of vanilla and coumarin.

Price: NIS 560 for 80 ml, available at leading pharmacy and retail chains.

Prada presents Paradigme, a fragrance that redefines modern masculinity. The perfume is built in an innovative “inverted pyramid” structure — deep base notes open first, followed by the heart and top notes. The amber-woody composition presents an unexpected combination of smoky Peruvian balsam, green-floral Bourbon geranium, and refreshing bergamot.

Price: NIS 570 for 100 ml, available at Super-Pharm, Hamashbir Lazarchan, and BE.

GUESS launches La Mia Bella Vita, a pink and sparkling addition to the iconic Bella Vita collection. The fragrance opens with a bubbly start of pink pepper and lychee, continues with a rich floral heart of rose and jasmine, and finishes with a seductive base of vanilla and musk. The iconic bottle gets a metallic pink edition symbolizing confidence and radiance.

Price: NIS 329, available at Hamashbir Lazarchan and BE.

The niche brand D.S. & DURGA from Brooklyn lands in Israel with a unique approach to perfumery. The couple David and Kavi Moltz, pioneers of the DIY movement in New York, create scents that are far more than just fragrance. Each perfume is accompanied by a story, imagery, and even a playlist. With cowboys, desert landscapes, Russian characters, and country songs — these scents translate entire worlds into a full sensory experience connecting music, literature, and scent.

Price: NIS 648–962, available at the Individual website, Factory 54, and Glam 42.

GADE launches Identity Black, a masculine perfume that radiates presence without exaggeration. The aromatic-woody scent opens with a powerful burst of pink pepper and grapefruit with incense and cardamom notes, continues with a sophisticated heart of geranium, jasmine, and iris, and finishes with a masculine base of rugged leather, vetiver, and patchouli. This is a fragrance for a man who draws attention without saying a word, leaving a magnetic and bold trail.

Estée Lauder brings us Beautiful Magnolia Fleur — a new fragrance in the Beautiful Magnolia collection. The powerful perfume combines the freshness of lively gardenia, glowing magnolia, and energetic mandarin, alongside elegant, comforting cedarwood. The scent leaves a fresh and radiant trail of optimism.

Price: NIS 475 for 100 ml, available at the flagship store in Ayalon Mall, pharmacy chains, and the brand’s website.

The INSENSE PARFUMS chain presents O+ PURE — a new unisex fragrance in the white molecule series. The base of the perfume is built on the ISO E SUPER molecule — a white molecule that creates a delicate, woody, slightly musky scent that changes according to skin chemistry. Aldehyde notes give the initial “spark” — a clean, bright, and fresh scent reminiscent of soap or fresh air. This is a subtle yet present perfume.

Price: NIS 299, available on the brand’s website and at Super-Pharm branches.

La vie est belle Vanille Nude — Lancôme’s first vanilla fragrance, inspired by a delightful bite of a French éclair. The intimate scent was crafted by Anne Flipo and Dominique Ropion and combines glazed Bourbon vanilla from Madagascar, luminous jasmine from Domaine de la Rose in Provence, and creamy white musk. The iconic bottle receives a new nude-pink look with wings in shades of light pink and silver.

Price: NIS 433 for 100 ml, available on the Lancôme website, at Super-Pharm, Hamashbir Lazarchan, and BE.

YSL presents Libre Vanille Couture — a golden and limited edition of the iconic perfume. Perfumers Anne Flipo and Carlos Benaïm created a warm and rich interpretation with Bourbon vanilla essence from Madagascar and concentrated vanilla caviar notes, combined with lavender from Provence and orange blossom from Morocco. The fragrance is enhanced with golden rum liqueur and touches of cinnamon, creating a deep, multi-layered sensory experience.

Price: NIS 450 for 100 ml, available at Super-Pharm, Hamashbir Lazarchan, BE, and April.

Eau Fraîche Extrême by the fashion house Versace is a men’s fragrance seeking an aromatic-woody scent. It opens with the energetic freshness of lemon, Bourbon geranium, and orange blossom, continues with a mesmerizing heart of lavender, Provence sage, and pink pepper from Madagascar, and finishes with a sensual base of Virginia cedarwood, Ambrox, and musk. The bottle was inspired by the brand’s accessories collections.

Price: NIS 499 for 100 ml, available on the Laline website, at Super-Pharm, Hamashbir Lazarchan, and BE.

SACARA expands its perfume collection with two new fragrances. Perfume #30 features a rich gourmand scent based on three types of luxurious vanilla, with Provence lavender, cocoa, and ginger root — a fragrance of intimacy and passion. Alongside it, Perfume #45 is a statement of strength and softness, opening with sparkling aldehydes and white peach, continuing with a feminine heart of orange blossom and lily of the valley, and ending with a warm base of velvety musk and delightful vanilla.

Price: NIS 69, available online and in SACARA stores.

Meet Gaultier Divine Elixir, the intense version by Jean Paul Gaultier. The addictive oriental-floral scent opens with feminine and delicate tuberose, continues with a sophisticated marine mineral heart, and ends with a tonka base that creates a deep and velvety layering. The iconic bottle, shaped like a woman’s body wearing the famous corset, now comes in gold and amber tones.

Price: NIS 610 for 100 ml, available at pharmacy and retail chains.