After a two-year pause that left a significant gap in the Israeli fashion scene, it was announced that Tel Aviv Fashion Week is making its comeback. This year it will take place in a new and surprising location – the Kremenetski Complex of Israel Canada, which has decided to come on board as the main sponsor. The event will feature 28 shows, with both local and international stars, marking an important milestone for Israeli fashion.
Tel Aviv Israel Canada Fashion Week 2025 will take place from October 26-30, at a location that is set to become a future innovative technology campus with a modern residential project. The move to the new venue is not just a logistical matter – it also symbolizes a strategic shift and a full renewal after a challenging period.
Moti Reif, the producer and entrepreneur behind the event, explains the special significance of this year: “I see it as a moral duty to give proper stage to Israeli blue-and-white design, which touches the soul, the economy, and society as a whole, especially now when we all need hope and a creative spirit.” This is the 15th year of the event under Reif’s production, and he continues his well-known approach, emphasizing sustainability, values of inclusion, and redefining the ideal of beauty.
One of the special moments of the week will take place at the gala evening opening the event on Sunday, October 26. During the gala, a lifetime achievement award will be given to legendary fashion photographer Ben Lam, who has been active in the field for over four decades. Lam is considered one of Israel’s most prominent and influential fashion photographers, with a unique style that combines precise forms with emotion and elegance.
This year, the event will feature a new and impressive name – internationally acclaimed Israeli designer Kobi Halperin, making his debut at Tel Aviv Fashion Week. Halperin, who has built a successful career worldwide, joins an impressive roster of local designers.
The list of participants includes well-known names such as Vivi bellaish, Alon Livne, Hagar Alembik for the brand Alembika, Tovale, Yanki & Nataf, and Shay Shalom. In addition, young and emerging designers like Alma Spiegler, Yuval Elroy for the brand OUTRE’, and Kalil Dekel will present their collections. The fashion department of Shenkar College will also have a platform to showcase the next generation of Israeli designers.
Israel Canada’s main sponsorship is not only financial support but also a strategic partnership. Barak Rosen, CEO and co-owner of the company, explains: “The connection between fashion, culture, and innovation reflects the company’s vision to lead an advanced urban experience and to connect different aspects of life, from urban living to local creativity.”
The complex hosting the event is planned to become one of the leading centers of innovation, business, and urban life in Israel. The collaboration between Israel Canada and Check Point at the site reflects a vision to create a new urban icon in Tel Aviv, combining technology, design, and a contemporary residential experience.
This year, there is a special emphasis on personal outreach to Jewish and Israeli communities in the diaspora, encouraging them to purchase Israeli fashion and support local creativity. This reflects a desire to show solidarity with Israeli designers working under complex economic, security, and cultural challenges.
Beyond the shows themselves, the week is planned as a broad cultural experience that will connect the Israeli creative world with the general public. The opening gala evening will include a fashion show inspired by Israeli culture and will set the tone for the entire week.
Tickets for the shows will be available for purchase on the event’s website, and an information center will be accessible to everyone interested in taking part in an event that promises to be a turning point for Israeli fashion. After two years of absence, this return to the runway comes with a promise of renewal, creativity, and connection to authentic Israeli values.