The French brand URIAGE, sold in over 70 countries worldwide with more than 30 years of expertise, is making its first steps into the Israeli market through Dr. Samuelov Ltd., a company specializing in the import and marketing of leading cosmetics brands.
The choice of Anne Zivi was no coincidence — the social media influencer is strongly associated with the world of beauty and aesthetics and has built a loyal audience that trusts her recommendations in the field. Her unique style and authentic connection with her followers make her the perfect choice for a brand that aims to enter a new market in a meaningful way.
The brand is not just looking for a presenter, but for a true ambassador who can bridge the gap between advanced dermatological science and the Israeli consumer. With her business experience and influential presence on social media, Anne Zivi is the ideal fit for this mission.
The massive NIS 3-million budget places URIAGE among the top-tier cosmetics campaigns in Israel. The campaign will include wide digital exposure, strong activity on social media platforms, and extensive media coverage — all aimed at presenting the brand as a leading dermo-cosmetic line that brings science and innovation from the forefront of technology.
Alongside Anne Zivi, a diverse team of ambassadors will showcase the brand’s wide range of product lines to consumers. The products are tailored to various skin types, including the most sensitive ones — from specialized treatments for dark spots, to sun protection, to care for dry and irritated skin.
All this is based on dermatological expertise recommended by over 45,000 health professionals around the world, including dermatologists, pharmacists, and other experts.
Noa Ziv, VP of Marketing at Dr. Samuelov Ltd., explains that the campaign's goal is to introduce the brand to the Israeli audience and to create awareness and a strong presence in the local market, positioning URIAGE as a leading and expert dermo-cosmetic brand.
The products will be available at private pharmacies and Super-Pharm branches, on the dermo-cosmetics shelves. The brand’s physical presence in stores will be supported by prominent visual displays connecting the digital campaign to actual point-of-sale purchases.
URIAGE’s decision to invest NIS 3 million in an Israeli campaign reflects the potential they see in the local market. The combination of a proven international brand with a powerful local ambassador like Anne Zivi could create a winning formula that transforms the Israeli cosmetics landscape.
For Anne Zivi, this campaign reinforces her status as one of the most influential figures in the Israeli beauty and skincare world and proves that her marketing power continues to grow.