Good Morning Edition, Nutella
The ultimate comfort box from Ferrero changes nothing—and that’s a good thing—but wraps everything in sunny images. For us, that’s enough, of course.
Nutella’s Good Morning series—a limited edition, of course, of 900-gram jars—includes five Israeli sunrise scenes from Caesarea, the Dead Sea, Tel Aviv, the Sea of Galilee, and Masada, and a digital activity on its Facebook page, aimed at spreading optimism. These days, every attempt counts.
Summer Capsules, Elite Coffee
The wake-up brand from Strauss welcomes summer with a special edition, fully versatile and focused on refreshment.
Elite Coffee’s hot-season capsules include coconut and chocolate-nougat flavors. The first goes perfectly in a tropical-style shake (and of course, in cocktails meant to be sipped poolside), while the second was created with affogato in mind and awaits a scoop of vanilla ice cream to turn the day creamier. Don’t disappoint it.
Nishnushim Plus, Beigel & Beigel
The active snack brand expands its offerings with a new and intriguing launch.
Beigel & Beigel’s Nishnushim Plus highlights, as its name suggests, a baked option that includes vegetables and whole oat flour. For now, it comes in two flavors—beetroot and a tomato-pepper combination—and provides a worthy alternative that doesn’t compromise on flavor for even a moment.
Keto Series, DuPhrize
The intriguing brand from Dubai lands in Israel with the help of Agat&D. company, bringing a broad, focused, and delicious lineup.
DuPhrize’ Keto series includes sliced breads, focaccias, pasta, hamburger buns, low-carb pizza bases, and butter-flavored croissants—all kosher and intended for those following the diet, or anyone looking to cut carbs.
The star ingredient here is tapioca flour, which creates soft textures and a pleasant flavor. The main advantage: ready-to-use items, individually packaged with no need for thawing or exceptional prep—convenient for quick use right at home. Price: NIS 29.90–NIS 59.90.